• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM DevOps and Software Engineering

      Skills you'll gain: CI/CD, Serverless Computing, Open Web Application Security Project (OWASP), Software Development Life Cycle, Agile Software Development, Test Driven Development (TDD), OpenShift, Kubernetes, Agile Methodology, Linux Commands, GitHub, Software Architecture, DevOps, Agile Project Management, Flask (Web Framework), Software Engineering, Cloud Computing Architecture, System Monitoring, Jupyter, Application Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      61K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Foundations of Positive Psychology

      Skills you'll gain: Resilience, Optimism, Positivity, Goal Setting, Emotional Intelligence, Personal Development, Personal Attributes, Psychological Evaluations, Empathy, Positive Behavior Support, Research Methodologies, Growth Mindedness, Program Evaluation, Qualitative Research, Self-Awareness, Surveys, Research Design, Data Collection, Persistence, Empowerment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Introduction to Customer Service

      Skills you'll gain: Customer Service, Greeting Customers, Active Listening, Time Management, Customer Complaint Resolution, Organizational Skills, Problem Solving, Prioritization, Empathy, Root Cause Analysis, Communication, Non-Verbal Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      260 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Investment Management

      Skills you'll gain: Portfolio Management, Investment Management, Financial Market, Risk Management, Investments, Financial Planning, Strategic Decision-Making, Financial Systems, Wealth Management, Asset Management, Environmental Social And Corporate Governance (ESG), Capital Markets, Risk Analysis, Market Dynamics, Performance Measurement, Behavioral Economics, Finance, Equities, Financial Forecasting, Customer Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Organizational Behavior: How to Manage People

      Skills you'll gain: Team Motivation, People Management, Conflict Management, Organizational Leadership, Leadership Development, Team Management, Team Building, Behavior Management, Industrial and Organizational Psychology, Leadership, Cultural Diversity, Influencing, Culture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Blockchain, Consumer Lending, Financial Regulations, Financial Services, Payment Processing, Portfolio Management, Digital Assets, Mobile Banking, Financial Market, Investment Management, Emerging Technologies, Investments, Lending and Underwriting, Artificial Intelligence and Machine Learning (AI/ML), Insurance, Credit/Debit Card Processing, Finance, Asset Management, Return On Investment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Generative AI in Software Engineering Certification

      Skills you'll gain: Code Review, Test Automation, Generative AI, Software Documentation, User Interface and User Experience (UI/UX) Design, Prototyping, Usability, Software Testing, Software Development Tools, Software Design, Application Development, UI/UX Research, Maintainability, Prompt Engineering, Application Security, Artificial Intelligence, Test Case, Software Architecture, Secure Coding, Debugging

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Marketing Planning, Survey Creation, Product Strategy, Product Lining, Product Marketing, Target Market, Value Propositions, Consumer Behaviour, Market Research, Marketing Communications, Product Lifecycle Management, Market Analysis, Marketing, Product Management, Marketing Effectiveness, Marketing Strategies, Customer Insights, Marketing Channel, Marketing Strategy and Techniques, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Investment and Portfolio Management

      Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities Trading, Equities, Finance, Performance Measurement, Investments, Behavioral Economics, Capital Markets, Investment Management, Return On Investment, Peer Review, Performance Analysis, Asset Management, Risk Management, Benchmarking, Futures Exchange, Risk Appetite, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: Agile Software Development, Agile Methodology, Agile Project Management, DevOps, Sprint Planning, Cloud Computing Architecture, Cloud Computing, Cloud Security, Cloud Services, Cloud Infrastructure, User Story, Infrastructure as Code (IaC), Continuous Delivery, Cloud-Native Computing, Test Driven Development (TDD), Public Cloud, Backlogs, Continuous Integration, Cloud Storage, Behavior-Driven Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      P

      Packt

      Advanced Game AI with Behavior Trees in Unity 6

      Skills you'll gain: Unity Engine, Debugging, Artificial Intelligence, Game Design, Scalability, Algorithms, Performance Tuning, Object Oriented Programming (OOP)

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Qualitative Research

      Skills you'll gain: Focus Group, Qualitative Research, Surveys, Report Writing, Market Research, Research, Research Design, Discussion Facilitation, Recruitment, Interviewing Skills, Analysis, Sample Size Determination

      4.7
      Rating, 4.7 out of 5 stars
      ·
      461 reviews

      Intermediate · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1234…79

    In summary, here are 10 of our most popular consumer behavior courses

    • IBM DevOps and Software Engineering: IBM
    • Foundations of Positive Psychology: University of Pennsylvania
    • Introduction to Customer Service: CVS Health
    • Investment Management: University of Geneva
    • Organizational Behavior: How to Manage People: IESE Business School
    • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
    • Generative AI in Software Engineering Certification: Simplilearn
    • Marketing Strategy: IE Business School
    • Investment and Portfolio Management: Rice University
    • DevOps, Cloud, and Agile Foundations: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok