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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Google Calendar en Español

      Skills you'll gain: Google Workspace, Calendar Management, Setting Appointments, Collaborative Software, Event Management, Productivity Software, Scheduling, Team Oriented, Data Sharing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of California, Irvine

      Iniciando e planejando projetos

      Skills you'll gain: Project Planning, Stakeholder Management, Conflict Management, Project Management, Project Scoping, Project Documentation, Influencing, Organizational Structure

      4.9
      Rating, 4.9 out of 5 stars
      ·
      74 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Designing Effective Science Communication

      Skills you'll gain: Oral Expression, Non-Verbal Communication, Learning Theory, Storytelling, Education Software and Technology, Human Learning, Motivational Interviewing, Conflict Management, Interpersonal Communications, Technical Communication, Education and Training, Media and Communications, Teaching, Writing, Scientific Methods, Rapport Building, Communication Strategies, Research, Cultural Diversity, Science and Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Codio

      Object-Oriented Python: Inheritance and Encapsulation

      Skills you'll gain: Object Oriented Programming (OOP), Computer Programming, Programming Principles, Python Programming, File Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      146 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      Microsoft

      Automation and Scripting with Python

      Skills you'll gain: Web Scraping, Git (Version Control System), Scripting, Version Control, Test Automation, Software Testing, Cloud API, Automation, Restful API, Application Programming Interface (API), Scalability, Python Programming, Data Cleansing, Performance Tuning, File Management

      3.9
      Rating, 3.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Social Media and Influencer Marketing

      Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Content, Social Media Strategy, Market Trend, Content Creation, TikTok, Drive Engagement, ChatGPT, Prompt Engineering, Marketing, Automation, Customer Engagement, Artificial Intelligence

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      3D Printing Hardware

      Skills you'll gain: Hardware Troubleshooting, Computer Hardware, 3D Modeling, Hardware Design, Manufacturing Processes, Digital Design, Mechanical Design, Control Systems, Electronic Components, Mechanical Engineering, Technical Support, Thermal Management, Open Source Technology

      4.2
      Rating, 4.2 out of 5 stars
      ·
      110 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create social media content with Prezi

      Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, LinkedIn, Digital Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Managing Teams Documents and Files

      Skills you'll gain: Microsoft Teams, Collaborative Software, File Management, Document Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Y

      Yonsei University

      AR (Augmented Reality) & Video Streaming Services Emerging Technologies

      Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), Live Streaming, Multimedia, Emerging Technologies, Market Analysis, Market Share, Network Routing, Market Opportunities, Cloud Services, Network Protocols, Computer Vision, Business Modeling, Video Production, Content Management, Scalability, User Interface (UI)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      118 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Starweaver

      Automation for Business

      Skills you'll gain: Business Process Automation, Automation, Business Workflow Analysis, Process Analysis, Business Process, Compliance Management, Regulatory Compliance, Business Transformation, Business Technologies, Return On Investment, Continuous Improvement Process, Change Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      AWS Cloudfront: Serve content from multiple S3 buckets

      Skills you'll gain: Amazon S3, Amazon Web Services, Cloud Hosting, Content Management Systems, Load Balancing, System Configuration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      80 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Brand Management learners also search

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    1…315316317…686

    In summary, here are 10 of our most popular brand management courses

    • Google Calendar en Español: Google Cloud
    • Iniciando e planejando projetos: University of California, Irvine
    • Designing Effective Science Communication: University of Colorado Boulder
    • Object-Oriented Python: Inheritance and Encapsulation: Codio
    • Automation and Scripting with Python: Microsoft
    • GenAI for Social Media and Influencer Marketing: Coursera Instructor Network
    • 3D Printing Hardware: University of Illinois Urbana-Champaign
    • Create social media content with Prezi : Coursera Project Network
    • Managing Teams Documents and Files : Coursera Project Network
    • AR (Augmented Reality) & Video Streaming Services Emerging Technologies: Yonsei University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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