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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Compensation, Benefits and Payroll

      Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Generative AI Agents, Compensation and Benefits, Benefits Administration, Compensation Analysis, Compensation Management, Payroll Processing, Payroll Administration, Human Resource Management, Human Resources, Operational Efficiency, Data Ethics, Workforce Management, AI Personalization, Automation, Business Ethics, Employee Engagement

      Intermediate · Course · 1 - 4 Weeks

    • L

      L&T EduTech

      Resource and Waste Management in Buildings

      Skills you'll gain: Waste Minimization, Environmental Engineering, Environment and Resource Management, Energy and Utilities, Building Codes, HVAC, Environmental Regulations, Water Resources, Construction, Architectural Engineering, Building Design, Construction Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      CCNA Expert – Network Automation, Cloud, and Emerging Technologies

      Skills you'll gain: Wireless Networks, Cloud Computing, Network Monitoring, Network Security, Event Monitoring, Network Performance Management, Software-Defined Networking, Ansible, IT Automation, Authentications, Virtualization, Network Protocols, Encryption, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Restful API

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Advanced · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Building Your Freelancing Career Capstone

      Skills you'll gain: Business Planning, Business Risk Management, Business Strategy, Peer Review, Financial Modeling, Entrepreneurship, Branding, Financial Planning, Service Design, Market Analysis

      5
      Rating, 5 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Targeted Ad With Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Customer Data Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      55 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • U

      University of Michigan

      Health Impacts of Chemicals in Consumer Products

      Skills you'll gain: Health Assessment, Chemistry, Risk Analysis, Pollution Prevention, Personal Care, Environmental Engineering, Product Lifecycle Management, Environmental Regulations, Environmental Science, Pharmacology, Child Health, Working With Children

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Commodity and Currency Hedging

      Skills you'll gain: Risk Management, Derivatives, Risk Mitigation, Futures Exchange, Business Risk Management, Financial Trading, International Finance

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • H

      HubSpot Academy

      Lead Management with HubSpot

      Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      I

      Illinois Tech

      Cloud Computing: Infrastructure and Platforms

      Skills you'll gain: Virtualization, Cloud-Native Computing, Network Security, Cloud Computing, Amazon Web Services, Infrastructure as Code (IaC), Cloud Computing Architecture, Virtual Machines, Network Troubleshooting, Cloud Storage, Hyper-V, Software-Defined Networking, Cloud Infrastructure, VMware ESX Servers, Network Monitoring, Threat Modeling, TCP/IP, Network Architecture, Data Centers, Data Storage

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea tu artículo científico con latex

      Skills you'll gain: Research Reports, Technical Documentation, Technical Writing, Scientific Methods, Document Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Q

      Queen Mary University of London

      Stepping Up: Leading Others

      Skills you'll gain: Team Leadership, Delegation Skills, Team Performance Management, Leadership, People Management, Team Building, Virtual Teams, Mentorship, Conflict Management, Coaching, Constructive Feedback, Goal Setting, Communication Strategies, Cultural Diversity, Diversity and Inclusion

      4.4
      Rating, 4.4 out of 5 stars
      ·
      42 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Hosting a Static Website (HTML/CSS/Javascript) in AWS S3

      Skills you'll gain: Amazon S3, Amazon Web Services, Cloud Hosting, Version Control, Application Deployment, Cloud Storage, Web Design and Development, HTML and CSS, Public Cloud

      4.5
      Rating, 4.5 out of 5 stars
      ·
      84 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…347348349…687

    In summary, here are 10 of our most popular brand management courses

    • GenAI for Compensation, Benefits and Payroll: Coursera Instructor Network
    • Resource and Waste Management in Buildings: L&T EduTech
    • CCNA Expert – Network Automation, Cloud, and Emerging Technologies: Packt
    • Building Your Freelancing Career Capstone: California Institute of the Arts
    • Create a Targeted Ad With Facebook Audience Insights: Coursera Project Network
    • Health Impacts of Chemicals in Consumer Products: University of Michigan
    • Commodity and Currency Hedging: Rutgers the State University of New Jersey
    • Lead Management with HubSpot: HubSpot Academy
    • Cloud Computing: Infrastructure and Platforms: Illinois Tech
    • Crea tu artículo científico con latex: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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