• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Consumer Behavior

Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Consumer Behavior Course Catalog

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: Qualitative Research, User Research, Usability Testing, User Centered Design, Research Methodologies, Needs Assessment, Interviewing Skills, Research, Human Computer Interaction, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    536 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    Commercial Awareness

    Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation

    Skills you'll gain: Bankruptcies, Securities (Finance), Commercial Laws, Loans, Banking, Financial Regulations, Regulation and Legal Compliance, Business, Financial Regulation, Organizational Structure, Governance, Mergers & Acquisitions

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    389 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Telecommunications, Consumer Behaviour, Market Trend, Network Analysis, Business Modeling, Business Strategy, Business Strategies, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    High Stakes Leadership: Leading in Times of Crisis

    Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    441 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Sample-based Learning Methods

    Skills you'll gain: Reinforcement Learning, Sampling (Statistics), Machine Learning Algorithms, Simulations, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Algorithms, Predictive Modeling, Probability Distribution

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Decentralized Applications (Dapps)

    Skills you'll gain: Blockchain, Test Driven Development (TDD), Application Development, Application Design, Integrated Development Environments, Software Architecture, Web Applications, Software Development Tools, Software Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Fundamentos de la Psicología

    Skills you'll gain: Psychology, Personal Development, Oncology, Health Promotion, Behavioral Health, Mental and Behavioral Health Specialties, Public Health and Disease Prevention, Social Work, Empowerment, Health Care, Human Learning, Self-Awareness, Mental Health, Positive Behavior Support, Community Development, Resilience, Human Development, Scientific Methods, Social Sciences, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    467 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Semiconductor Packaging

    Skills you'll gain: Statistical Process Controls, Process Control, Semiconductors, Quality Assurance, Verification And Validation, Electronics Engineering, Manufacturing Operations, Manufacturing Processes, Electronics, Process Improvement, Process Analysis, Product Testing, Reliability, Electronic Components, Electronic Systems, Computer Hardware, Computer Architecture, Hardware Architecture, Thermal Management, Scalability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Gestión de redes sociales

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Facebook, Brand Management, Brand Awareness, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    741 reviews

    Beginner · Course · 1 - 4 Weeks

Consumer Behavior learners also search

Industrial
Product Design
Industrial Design
Industrial Engineering
Machine Design
Innovation
Service Design
CAD
1…363738…84

In summary, here are 10 of our most popular consumer behavior courses

  • Understanding User Needs: University of Michigan
  • Commercial Awareness: Coursera Instructor Network
  • Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation: University of Illinois Urbana-Champaign
  • Network Externalities, Platform Markets and Sharing: IE Business School
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • High Stakes Leadership: Leading in Times of Crisis: University of Michigan
  • Sample-based Learning Methods: University of Alberta
  • Decentralized Applications (Dapps): University at Buffalo
  • Fundamentos de la Psicología: Tecnológico de Monterrey
  • Semiconductor Packaging: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok