Brand Awareness

Brand Awareness is the level of recognition and familiarity consumers have with a particular brand, its logos, imagery, products, and values. Coursera's Brand Awareness catalogue teaches you how to build, measure and manage a strong brand presence in today's competitive market. You'll learn how to develop a strategic brand strategy, leverage social media and digital marketing tools for brand promotion, understand consumer behavior and how it affects brand perception. Also, you'll discover methods to measure brand awareness and reputation, and utilize these insights to enhance brand loyalty and equity. This skill is vital for marketing professionals, business leaders, entrepreneurs, and anyone interested in driving business growth through effective brand management.
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64courses

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Results for "brand awareness"

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Marketing Design, Target Audience, Customer Insights, Marketing, Content Creation, User Research, Goal Setting, Promotional Strategies, Social Media, Persona Development, Marketing Strategies, Customer Analysis, Digital Marketing

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

  • Status: Free Trial

    Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Awareness, Brand Strategy, Business Relationship Management, Sustainable Business, Music Performance

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

  • Coursera Instructor Network

    Skills you'll gain: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

  • Status: Free Trial

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies

  • Coursera Instructor Network

    Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

  • Status: Free Trial

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

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