Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Skills you'll gain: Copywriting, User Research, Target Audience, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Product Knowledge, Value Propositions, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Mergers & Acquisitions, Customer Retention, Growth Strategies, Business Strategy, Product Strategy, Competitive Analysis, Market Share, E-Commerce, Compliance Management, Consumer Behaviour, Market Analysis
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Intellectual Property, Healthcare Industry Knowledge, Pharmaceuticals, Regulation and Legal Compliance, Health Care, Legal Strategy, Medical Science and Research, Business Valuation, Case Studies, Molecular Biology, Economics
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Robotics, Artificial Intelligence, Automation, Data Mapping, Graph Theory, Planning, Algorithms, Computer Programming, Computer Vision, Computer Science, Simulation and Simulation Software, Control Systems, Real-Time Operating Systems, Engineering, Data Structures, Python Programming, Simulations, Linear Algebra, Design
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security
Mixed · Course · 1 - 4 Weeks

National Academy of Sports Medicine
Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Nutritional Assessment, Nutrition Care Plans, Nutrition Education, Sports Medicine, Exercise Science, Coaching, Public Health and Disease Prevention
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis
Mixed · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Infectious Diseases, Epidemiology, Nutrition and Diet, Food Safety and Sanitation, Public Health and Disease Prevention, Physiology, Sustainable Systems, Immunology, Biology, Microbiology, Caregiving, Environment and Resource Management
Beginner · Course · 1 - 3 Months