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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Salesforce Fundamentals

      Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Salesforce Development, Email Marketing, Data Security, Data Cleansing, Data Management, Process Design, User Accounts, Customer Relationship Management (CRM) Software, Customer Engagement, Dashboard, Customer Relationship Management, Business Reporting, Administration, Automation, Role-Based Access Control (RBAC)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      256 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Networking and Storage

      Skills you'll gain: Network Troubleshooting, Data Storage, Networking Hardware, General Networking, Cloud Storage, OSI Models, Network Protocols, Local Area Networks, Network Architecture, Cloud Services, Computer Networking, Network Administration, System Configuration, Network Infrastructure, TCP/IP, Microsoft Windows, Wireless Networks, Command-Line Interface

      4.7
      Rating, 4.7 out of 5 stars
      ·
      528 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Business Marketing, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Return On Investment, Key Performance Indicators (KPIs), Program Management, Integrated Marketing Communications, Law, Regulation, and Compliance, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      815 reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      Technical University of Munich (TUM)

      The Economics of Agro-Food Value Chains

      Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Marketing, Packaging and Labeling, Intellectual Property, Product Knowledge, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Behavioral Economics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      442 reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Corporate Finance I: Measuring and Promoting Value Creation

      Skills you'll gain: Mergers & Acquisitions, Working Capital, Financial Analysis, Business Valuation, Financial Statement Analysis, Financial Management, Corporate Finance, Return On Investment, Capital Budgeting, Cash Flows, Investment Management, Cash Flow Forecasting, Performance Measurement, Financial Forecasting, Risk Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Data Collection, Psychological Evaluations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Delivering Quality Work with Agility

      Skills you'll gain: Client Services, Ability To Meet Deadlines, Verbal Communication Skills, Accountability, Professional Development, Problem Solving, Research Reports, Detail Oriented, Quality Management, Adaptability, Continuous Improvement Process, Agile Methodology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      414 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Wharton Business and Financial Modeling Capstone

      Skills you'll gain: Portfolio Management, Financial Modeling, Presentations, Microsoft PowerPoint, Investment Management, Business Modeling, Data Modeling, Business Analytics, Risk Modeling, Microsoft Excel, Financial Analysis, Regression Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      500 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Building Your Freelancing Career

      Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Business Risk Management, Service Improvement, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Financial Analysis, Financial Forecasting, Small Business Accounting, Customer experience improvement, Sales Process, Client Services, Market Analysis, Team Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      413 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      P

      Princeton University

      Algorithms, Part II

      Skills you'll gain: Graph Theory, Data Structures, Algorithms, Theoretical Computer Science, Operations Research, Computational Thinking, Computer Programming, Network Routing, Programming Principles, Network Model, Java Programming

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Create Machine Learning Models in Microsoft Azure

      Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Applied Machine Learning, Regression Analysis, Predictive Modeling, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Classification And Regression Tree (CART), MLOps (Machine Learning Operations), Machine Learning, Tensorflow, Artificial Neural Networks

      4.5
      Rating, 4.5 out of 5 stars
      ·
      293 reviews

      Intermediate · Course · 1 - 4 Weeks

    Content Marketing learners also search

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    1…484950…252

    In summary, here are 10 of our most popular content marketing courses

    • Salesforce Fundamentals: University of California, Irvine
    • Introduction to Networking and Storage: IBM
    • The Business of Social: Northwestern University
    • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
    • Corporate Finance I: Measuring and Promoting Value Creation: University of Illinois Urbana-Champaign
    • International Business II: University of New Mexico
    • The Neuromarketing Toolbox: Copenhagen Business School
    • Delivering Quality Work with Agility: IBM
    • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
    • Building Your Freelancing Career: California Institute of the Arts

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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