Content Marketing

Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Coursera's Content Marketing catalogue teaches you the principles and strategies behind successful content marketing. You'll learn how to create and deliver engaging content, understand the role of content in a broader marketing strategy, and use analytical tools to measure the success and impact of your content. This knowledge will equip you to create meaningful connections with your audience, build brand awareness, generate leads, and boost your overall marketing efforts.
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Find the best Content Marketing course for your goals

  • University of California, Davis

    Skills you'll gain: Content Marketing, Marketing Strategy and Techniques, Copywriting, Writing, Professional Networking

    4.5
    Rating, 4.5 out of 5 stars
    5.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Game Design, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    344 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Adobe

    Skills you'll gain: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Social Media Strategy, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    720 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    Adobe

    Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Content Creation, MarTech, Marketing Communications, Content Strategy, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Status: AI skills

    Adobe

    Skills you'll gain: Photo/Video Production and Technology, Video Editing, Typography, Responsible AI, Media Production, Logo Design, Generative AI, Social Media, Content Creation, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Color Theory, Storytelling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

  • Coursera

    Skills you'll gain: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct

    4.4
    Rating, 4.4 out of 5 stars
    68 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Adobe

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles

    4.7
    Rating, 4.7 out of 5 stars
    358 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Status: AI skills

    Adobe

    Skills you'll gain: Promotional Strategies, Marketing Planning, Social Media Content, Responsible AI, Digital Marketing, Cross-Channel Marketing, Logo Design, Content Marketing, Creative Design, Target Audience, Generative AI, Digital Advertising, Marketing Strategies, Campaign Management, Content Creation, Social Media Marketing, Graphic Design, Content Strategy, Advertising, Market Research

    4.7
    Rating, 4.7 out of 5 stars
    1.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Adobe

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    381 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial

    IBM

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

    Advanced · Course · 1 - 3 Months

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