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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • D

      Dubai College of Tourism

      Building High-Performance Teams in Hospitality

      Skills you'll gain: Teamwork, Team Building, Conflict Management, Hospitality, Virtual Teams, Team Management, Collaboration, Overcoming Obstacles, Self-Awareness

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Airport Construction

      Skills you'll gain: Civil Engineering, Construction, Construction Management, Construction Inspection, Facility Repair And Maintenance, Construction Estimating, Facility Management, Environmental Engineering, Environmental Regulations, Environmental Science, Failure Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Transforming with Data Analytics and Organization

      Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Analytics, Organizational Change, Leadership, Organizational Strategy, Technology Strategies, Strategic Decision-Making, Data Analysis, Business Strategy, Forecasting, Business Modeling, Innovation, Artificial Intelligence

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer du contenu pour les réseaux sociaux avec PicMonkey

      Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Photo Editing

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Make Continuous Improvements with Retrospective Maps in Miro

      Skills you'll gain: Sprint Retrospectives, Collaborative Software, Continuous Improvement Process, Stakeholder Engagement, Process Improvement, Project Documentation, Meeting Facilitation

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Оптимизация портфеля с помощью модели Марковица

      Skills you'll gain: Financial Analysis, Portfolio Management, Financial Modeling, Correlation Analysis, Financial Market, Investment Management, Variance Analysis, Risk Modeling

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      Illinois Tech

      Cloud Computing Technologies - Bachelor's

      Skills you'll gain: Cloud-Native Computing, Infrastructure as Code (IaC), Cloud Computing, Cloud Storage, Amazon Web Services, Cloud Infrastructure, Cloud Computing Architecture, Amazon S3, Amazon Elastic Compute Cloud, Database Management, Scalability, Virtual Machines, Command-Line Interface

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Teradata SQL and Data Management

      Skills you'll gain: Teradata SQL, Transaction Processing, Data Security, SQL, Query Languages, Database Management, Data Management, Stored Procedure, Data Access, Relational Databases, Performance Tuning, Data Integrity, Data Dictionary, Data Manipulation

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Responding to Post-Intrusion Ransomware with Cortex XSOAR

      Skills you'll gain: Incident Response, Computer Security Incident Management, Cybersecurity, Google Cloud Platform, Malware Protection, Threat Detection, Security Information and Event Management (SIEM)

      Intermediate · Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Duke University

      Environmental Leadership

      Skills you'll gain: Design Thinking, Ethical Standards And Conduct, Initiative and Leadership, Community Organizing, Leadership, Environmental Issue, Personal Development, Environment and Resource Management, Visionary, Innovation, Decision Making, Social Justice, Creative Problem-Solving, Empowerment, Collaboration, Goal Setting, Diversity Awareness

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Fundamentals of Cloud Logging

      Skills you'll gain: Google Cloud Platform, Data Import/Export, Event Monitoring, Application Performance Management

      Beginner · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Ads Search Certification Preparation

      Skills you'll gain: Google Ads, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Digital Advertising, Registration, Marketing, Keyword Research, Advertising, Digital Marketing, Test Planning

      Beginner · Course · 1 - 4 Weeks

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    1…555556557…693

    In summary, here are 10 of our most popular brand management courses

    • Building High-Performance Teams in Hospitality : Dubai College of Tourism
    • Airport Construction: L&T EduTech
    • Transforming with Data Analytics and Organization: University of Maryland, College Park
    • Créer du contenu pour les réseaux sociaux avec PicMonkey: Coursera Project Network
    • Make Continuous Improvements with Retrospective Maps in Miro: Coursera Project Network
    • Оптимизация портфеля с помощью модели Марковица: Coursera Project Network
    • Cloud Computing Technologies - Bachelor's: Illinois Tech
    • Teradata SQL and Data Management: Board Infinity
    • Responding to Post-Intrusion Ransomware with Cortex XSOAR: Google Cloud
    • Environmental Leadership: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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