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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance for Everyone: Debt

    Skills you'll gain: Financial Policy, Finance, Credit Risk, General Finance, Corporate Finance, Financial Statements, Financial Analysis, Behavioral Economics, Economics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    148 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Esports

    Skills you'll gain: Peer Review, Video Game Development, Contract Negotiation, Media and Communications, Branding, Organizational Structure, Organizational Strategy, Brand Management, Business Planning, Game Design, Recruitment, Fundraising, Workforce Development, Contract Management, Live Streaming, Higher Education, Content Creation, Academic Advising, Relationship Building, Market Dynamics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    273 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Data Preprocessing, Market Analysis, Marketing Analytics, Data Analysis, AI Enablement, Data Visualization Software, Consumer Behaviour, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuroscience Methods

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Statistical Analysis, Data Collection, Data Analysis Software, Neurology, Psychology, Physiology, Magnetic Resonance Imaging, Electrophysiology, Image Analysis, Medical Equipment and Technology, Human Learning, Medical Imaging, Data Visualization Software, Functional Behavior Assessment, Statistical Inference

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 1

    Skills you'll gain: Social Sciences, Science and Research, Research Design, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Political Sciences, Experimentation, Anthropology, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Science

    Fundamentals of Sensors

    Skills you'll gain: Biomedical Engineering, Electronics, Semiconductors, Electronic Systems, Medical Devices, Internet Of Things, Embedded Systems, Materials science, Chemical Engineering, Manufacturing Processes

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Marketing Communications, Target Audience, Media Strategy, Brand Strategy, Brand Management, Shared Media, Persuasive Communication, Integrated Marketing Communications, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Consumer Behaviour, Digital Marketing, Content Performance Analysis, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Marketing, Communication Strategies, Digital Marketing, Target Audience, Consumer Behaviour

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Capture and Captivate Your Audience

    Skills you'll gain: Customer Retention, Customer Analysis

    5
    Rating, 5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to consumer behavior

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In summary, here are 10 of our most popular consumer behavior courses

  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Finance for Everyone: Debt: McMaster University
  • Esports: University of California, Irvine
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Enhancing Customer Insights with Generative AI: Coursera
  • Neuroscience Methods: Johns Hopkins University
  • Social Science Approaches to the Study of Chinese Society Part 1: The Hong Kong University of Science and Technology
  • Fundamentals of Sensors: Indian Institute of Science
  • The Social Media Landscape: University of Colorado Boulder

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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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