• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad de Chile

    Sustentabilidad y Economías Sociales

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Socioeconomics, Social Impact, Environmental Social And Corporate Governance (ESG), Business Ethics, Economic Development, Community Development, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Crisis Communications

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    286 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Refugees in the 21st Century

    Skills you'll gain: Immigration Law, Case Studies, International Relations, World History, Social Justice, Socioeconomics, Cultural Sensitivity, Demography, Policy Analysis, Social Sciences

    4.8
    Rating, 4.8 out of 5 stars
    ·
    572 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado System

    Queering Identities: LGBTQ+ Sexuality and Gender Identity

    Skills you'll gain: Sociology, Social Justice, Diversity Awareness, Cultural Diversity, Social Sciences, Socioeconomics, Cultural Sensitivity, Discussion Facilitation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    725 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Introduction to Key Constitutional Concepts and Supreme Court Cases

    Skills you'll gain: Legal Proceedings, Civil Procedures, Court Systems, Social Studies, Civil Law, Political Sciences, Case Law, Legal Research, Social Justice, Governance, Case Studies, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Stanford University

    Game Theory II: Advanced Applications

    Skills you'll gain: Game Theory, Bidding, Social Sciences, Resource Allocation, Political Sciences, Economics, Behavioral Economics, Mathematical Theory & Analysis, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    650 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado System

    Inclusive Leadership: The Power of Workplace Diversity

    Skills you'll gain: Workplace inclusivity, Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Self-Awareness, Leadership, Interpersonal Communications, Emotional Intelligence, Active Listening, Communication, Empathy & Emotional Intelligence, Constructive Feedback, Culture

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Glasgow

    Cultural impact of housing displacement gentrification

    Skills you'll gain: Research Methodologies, Case Studies, Social Justice, Cultural Diversity, Socioeconomics, Community Development, Qualitative Research, Sociology, Social Impact, Social Sciences, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Teach English Now! Foundational Principles

    Skills you'll gain: Digital pedagogy, Train The Trainer

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Academic Skills for University Success

    Skills you'll gain: Critical Thinking, Creative Problem-Solving, Problem Solving, Editing, Research, Creative Thinking, Public Speaking, Proofreading, Brainstorming, digital literacy, Communication, Information Management, Analytical Skills, Ethical Standards And Conduct, Research Methodologies, Writing, Verbal Communication Skills, Language Competency, Complex Problem Solving, Literacy

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Virtual Teacher

    Skills you'll gain: Peer Review, Instructional Design, Education Software and Technology, Parent Communication, Instructional Strategies, Student Engagement, Learning Management Systems, Student Support and Services, Course Development, Collaborative Software, Curriculum Development, Blended Learning, Digital pedagogy, Educational Materials, Community Development, Classroom Management, Teaching, Performance Testing, Collaboration, Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

1…596061…438

In summary, here are 10 of our most popular social media marketing courses

  • Sustentabilidad y Economías Sociales: Universidad de Chile
  • Crisis Communications : IESE Business School
  • Trademark Law: University of Pennsylvania
  • Refugees in the 21st Century: University of London
  • Queering Identities: LGBTQ+ Sexuality and Gender Identity: University of Colorado System
  • Introduction to Key Constitutional Concepts and Supreme Court Cases: University of Pennsylvania
  • Game Theory II: Advanced Applications: Stanford University
  • Inclusive Leadership: The Power of Workplace Diversity: University of Colorado System
  • Cultural impact of housing displacement gentrification: University of Glasgow
  • Teach English Now! Foundational Principles: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok