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    • Digital Marketing

    Digital Marketing Courses Online

    Master digital marketing for online brand promotion. Learn about SEO, social media marketing, email marketing, and content marketing.

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    Explore the Digital Marketing Course Catalog

    • U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Artificial Intelligence, Generative AI, Data Ethics, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Content Creation, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      379 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      Simplilearn

      Digital Marketing Landscape

      Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Digital Media Strategy, Social Media Marketing, Content Marketing, Search Engine Optimization, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Brand Loyalty, Customer experience strategy (CX), Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Master The Art of Digital Marketing with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Promotional Materials, Aesthetics, Design Elements And Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Digital Transformation with Google Cloud

      Skills you'll gain: Digital Transformation, Cloud Services, Cloud Infrastructure, Infrastructure As A Service (IaaS), Cloud Computing, Public Cloud, Business Transformation, Google Cloud Platform, Software As A Service, Platform As A Service (PaaS), Hybrid Cloud Computing, Cloud Security, Multi-Cloud, Capital Expenditure, Operating Expense

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Content Marketing, Social Media Strategy, Consumer Behaviour, Influencing, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Algorithms, Business Strategy, Competitive Analysis, Network Analysis, Customer experience improvement, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      287 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Hotel Digital Marketing and Social Media Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Social Media Content, Search Engine Optimization, Social Media Strategy, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Target Audience, User Feedback

      3.8
      Rating, 3.8 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      AI in Digital Marketing

      Skills you'll gain: AI Personalization, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Artificial Intelligence, Marketing Automation, Social Media, Customer Analysis, Customer Insights, Business Ethics, Predictive Analytics

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular digital marketing courses

    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
    • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
    • How to Set Up a Facebook Ads Campaign: Coursera Project Network
    • Digital Marketing Landscape: Simplilearn
    • Introduction to Marketing: University of Pennsylvania
    • Master The Art of Digital Marketing with Canva : Coursera Project Network
    • Digital Transformation with Google Cloud: Google Cloud
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Artificial Intelligence in Marketing: University of Virginia

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    If you want to learn digital marketing for career advancement, business growth, or personal projects, having a clear goal will guide your learning. Regular practice, such as creating and optimizing campaigns, is crucial. Join online communities like Reddit’s r/digital_marketing for tips and support. Work on real projects such as managing social media accounts or running ad campaigns. Digital Marketing Specialization by University of Illinois Urbana-Champaign on Coursera is a great starting yet comprehensive resource.‎

    Coursera’s Digital Marketing courses provide learners with a wide range of skills necessary for success in the digital marketing landscape:

    • Strategies for effective online marketing across various digital platforms
    • Techniques for search engine optimization (SEO) and search engine marketing (SEM)
    • Skills in social media marketing and content creation
    • Understanding of email marketing, affiliate marketing, and display advertising
    • Data analysis and conversion rate optimization to measure campaign effectiveness
    • Digital branding and reputation management‎

    Digital Marketing courses on Coursera are inclusive, accommodating learners with varying levels of experience:

    • Beginners can start with introductory courses that cover the basics of digital marketing.
    • Those with some marketing background can deepen their expertise in specific digital marketing channels or tools.
    • Advanced digital marketers can explore sophisticated strategies and technologies for optimizing digital campaigns.‎

    Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing
    • Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing
    • Certificates that can potentially be recognized by employers as evidence of your digital marketing expertise‎

    Skills gained from Digital Marketing courses can lead to various roles within the marketing field:

    • Digital Marketing Manager, planning and executing digital marketing campaigns
    • SEO Specialist, optimizing website content for search engines
    • Social Media Manager, managing a brand’s presence on social media platforms
    • Content Strategist, developing engaging content aligned with business goals
    • PPC Analyst, managing pay-per-click advertising campaigns

    Discover which digital marketing role suits you best by taking our career quiz!‎

    Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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