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Marketing Strategy Courses Online

Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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Explore the Marketing Strategy Course Catalog

  • C

    Coursera Project Network

    Create your e-commerce store with Shopify

    Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    576 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents and Agentic AI in Python: Powered by Generative AI

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, LLM Application, Productivity, OpenAI, Agentic systems, Tool Calling, Generative AI, Artificial Intelligence, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Application Development, Creative Problem-Solving, Prototyping, Persona (User Experience), Business Logic, Application Programming Interface (API)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security Manager Certificate

    Skills you'll gain: Incident Response, Incident Management, Cyber Governance, Computer Security Incident Management, Security Awareness, Cyber Security Strategy, Law, Regulation, and Compliance, Cyber Attacks, Security Management, Security Strategy, Culture Transformation, Cyber Security Policies, Intrusion Detection and Prevention, Mobile Security, Threat Detection, Disaster Recovery, Cybersecurity, Cyber Risk, Cyber Operations, Cyber Security Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    632 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Leadership in Hospitality

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    105 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera Project Network

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Law

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Legal Technology, LLM Application, Productivity, OpenAI, AI Personalization, Legal Strategy, Personalized Service, Large Language Modeling, Artificial Intelligence, Responsible AI, Legal Research, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Expense Management, Creative Thinking, Productivity Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Quantitative Research

    Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

    4.4
    Rating, 4.4 out of 5 stars
    ·
    342 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Think Like a Leader

    Skills you'll gain: Business Modeling, Business Acumen, Business Strategy, Strategic Decision-Making, Data-Driven Decision-Making, Decision Making, Competitive Analysis, Financial Statements, Leadership, Financial Analysis, Team Leadership, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    331 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Emory University

    MBE Mastering Business Essentials

    Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Create your e-commerce store with Shopify: Coursera Project Network
  • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
  • Cyber Security Manager Certificate: Macquarie University
  • Doing Business in China: The Chinese University of Hong Kong
  • Strategic Leadership in Hospitality: Starweaver
  • Product and Service Development: Empathy Mapping with Miro: Coursera Project Network
  • Prompt Engineering for Law: Vanderbilt University
  • Quantitative Research: University of California, Davis
  • Think Like a Leader: Harvard Business Review
  • Product Management Essentials: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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