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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Business Analysis & Process Management

    Skills you'll gain: Process Analysis, Business Process, Business Analysis, Workflow Management, Process Management, Process Flow Diagrams, Business Process Modeling, Stakeholder Management, Stakeholder Analysis, Computer Literacy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    7.3K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Branding, Financial Accounting, Marketing, Process Management, People Management, Strategic Marketing, Capital Budgeting, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI Essentials: A Comprehensive Introduction

    Skills you'll gain: Responsible AI, AI Enablement, Data Ethics, Large Language Modeling, Technical Communication, Critical Thinking

    4.2
    Rating, 4.2 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Responsible AI in the Generative AI Era

    Skills you'll gain: Responsible AI, Generative AI, Data Ethics, Artificial Intelligence, AI Enablement, Critical Thinking, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Python for Data Science

    Skills you'll gain: Feature Engineering, Data Wrangling, Exploratory Data Analysis, Matplotlib, Statistical Analysis, Data Preprocessing, Seaborn, Data Science, Data Visualization Software, Data Manipulation, Data Cleansing, Data Analysis, Pandas (Python Package), Statistics, Business Analytics, Jupyter, Data Transformation, Descriptive Statistics, Correlation Analysis, Statistical Hypothesis Testing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Maven Analytics

    Microsoft Copilot for Excel: AI-Powered Data Analysis

    Skills you'll gain: Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Human Resources Software, Data Manipulation, Data Analysis, Microsoft 365, Data Presentation, ChatGPT, Data Visualization, Artificial Intelligence, Generative AI, Prompt Engineering

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Behavior Architecture - Understanding Human Behavior

    Skills you'll gain: Case Studies, Decision Making, Behavior Management, Behavioral Economics, Applied Behavior Analysis, Human Development, Emotional Intelligence, Psychology, Qualitative Research, Critical Thinking, Empathy, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Security, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, Technical Consulting, AI Enablement, Microsoft Copilot, Quality Assurance, Market Research, Large Language Modeling, Data-Driven Decision-Making, Automation, Technical Communication, Critical Thinking, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    207 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Structured Approach to Problem Solving

    Skills you'll gain: Human Centered Design, Problem Solving, Critical Thinking, Analytical Skills, Data Science, Complex Problem Solving, Decision Making, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Developers

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Generative Model Architectures, Code Review, Data Ethics, Artificial Intelligence, Object Oriented Programming (OOP), Large Language Modeling, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Artificial Neural Networks, Maintainability, Computer Programming, Data Cleansing, Debugging, Problem Solving, Critical Thinking, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    199 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Business Analysis & Process Management: Coursera
  • Business Foundations: University of Pennsylvania
  • Generative AI Essentials: A Comprehensive Introduction: Fractal Analytics
  • Responsible AI in the Generative AI Era: Fractal Analytics
  • Python for Data Science: Fractal Analytics
  • Microsoft Copilot for Excel: AI-Powered Data Analysis: Maven Analytics
  • Behavior Architecture - Understanding Human Behavior : Fractal Analytics
  • Generative AI for Business Consultants: Fractal Analytics
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • Structured Approach to Problem Solving: Fractal Analytics

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