• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    AWS: Infrastructure Security

    Skills you'll gain: Infrastructure Security, Vulnerability Scanning, Network Security, Amazon Web Services, Firewall, Virtual Networking, Virtual Private Networks (VPN), Security Controls, Cloud Security, AWS Identity and Access Management (IAM), Distributed Denial-Of-Service (DDoS) Attacks, Load Balancing

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Journey Mapping

    Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Design Thinking, Artificial Intelligence, Analysis, Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    D

    DeepLearning.AI

    Quantization Fundamentals with Hugging Face

    Skills you'll gain: Generative AI, Hugging Face, Large Language Modeling, Performance Tuning, Model Deployment, Transfer Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Project · Less Than 2 Hours

  • P

    Politecnico di Milano

    FPGA computing systems: Partial Dynamic Reconfiguration

    Skills you'll gain: Computer Architecture, Hardware Architecture, Cloud Infrastructure, Systems Design, Embedded Systems, System Design and Implementation, Software Design, Cloud Computing

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Unit Testing in React.js: Create a Unit Test Suite

    Skills you'll gain: Jest (JavaScript Testing Framework), Unit Testing, Test Case, React.js, API Testing, Test Driven Development (TDD), Software Testing, Mockups, Javascript

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Mastering Negotiation Skills & Strategies

    Skills you'll gain: Negotiation, Conflict Management, Behavioral Economics, Decision Making, Relationship Building, Communication, Business Administration, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, E-Commerce, Product Assortment, Adobe Experience Manager, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Order Management Systems, Web Design and Development, Technology Solutions, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Digital Content, Case Studies, Customer experience improvement, Online Advertising, Solution Delivery

    4.3
    Rating, 4.3 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Money, Risk, and Ethics: The Psychology of Decision-Making

    Skills you'll gain: Decision Making, Strategic Decision-Making, Risking, Complex Problem Solving, Behavioral Economics, Business Ethics, Psychology

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Understanding the Campaign Components

    Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Career Self-Management Advanced Certification

    Skills you'll gain: Strategic Communication, Professional Development, Employee Coaching, Collaboration, Personal Development, Lifelong Learning, Smart Goals, Social Media Content, Coaching, Self-Awareness, Brand Management, Digital Assets, Goal Setting, Branding, LinkedIn, Promotional Strategies, Marketing Strategies, Constructive Feedback, Investigation, Business Research

    4.2
    Rating, 4.2 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Multimedia, Project Documentation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Selenium WebDriver Techniques and Framework Design

    Skills you'll gain: Cucumber (Software), Selenium (Software), Apache Maven, Object Oriented Programming (OOP), Behavior-Driven Development, Jenkins, Test Tools, Test Automation, Java Programming, CI/CD, Application Frameworks, Test Script Development, Software Design Patterns

    Intermediate · Course · 1 - 3 Months

Searches related to consumer behavior

consumer behavior analysis
consumer behavior and psychology
market research and consumer behavior
firm level economics: consumer and producer behavior
market research & consumer behavior
the power of markets i: the basics of supply and demand and consumer behavior
introduction to consumer behavior
market research and consumer behavior (ie business school)
1…757677…99

In summary, here are 10 of our most popular consumer behavior courses

  • AWS: Infrastructure Security: Whizlabs
  • GenAI for Customer Journey Mapping: Coursera
  • Quantization Fundamentals with Hugging Face: DeepLearning.AI
  • FPGA computing systems: Partial Dynamic Reconfiguration: Politecnico di Milano
  • Unit Testing in React.js: Create a Unit Test Suite: Coursera
  • Mastering Negotiation Skills & Strategies: Northeastern University
  • Adobe Ecommerce Foundation: Adobe
  • Money, Risk, and Ethics: The Psychology of Decision-Making: University of Pennsylvania
  • Understanding the Campaign Components: University of Colorado Boulder
  • Career Self-Management Advanced Certification: The State University of New York

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok