• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Cybersecurity & Risk Management

      Skills you'll gain: Threat Modeling, Risk Analysis, Risk Management Framework, Risk Management, Business Risk Management, Security Awareness, Business Continuity Planning, Asset Protection, Vulnerability Assessments, Law, Regulation, and Compliance, Compliance Management, Cyber Security Policies, Governance, Cyber Security Strategy, Cyber Security Assessment, Vendor Management, Cybersecurity, Threat Management, Security Controls, Human Factors (Security)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      307 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      ¿Cómo convertir mi idea en empresa?

      Skills you'll gain: Entrepreneurship, Business Development, User Feedback, Promotional Materials, Design Thinking, New Product Development, Product Development, Customer Analysis, Business Planning, Value Propositions, Market Analysis, Competitive Analysis, Product Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      483 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      The Business of Social

      Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Social Media Management, Business Metrics, Marketing Effectiveness, Performance Measurement, Marketing Budgets, Key Performance Indicators (KPIs), Sustainability Reporting, Cyber Governance, A/B Testing, Information Privacy, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      818 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Leadership Strategies for AI and Generative AI

      Skills you'll gain: Generative AI, Problem Solving, Human Centered Design, Data Ethics, Data Strategy, Data Governance, Data Quality, Design Thinking, Organizational Strategy, Strategic Leadership, Organizational Effectiveness, Business Leadership, Business Strategy, Critical Thinking, Complex Problem Solving, Strategic Thinking, Artificial Intelligence, Information Privacy, Thought Leadership, Project Implementation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      168 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      E

      ESSEC Business School

      L'avenir de la décision : connaître et agir en complexité

      Skills you'll gain: Complex Problem Solving, Systems Thinking, Decision Making, Organizational Effectiveness, Strategic Decision-Making, Organizational Leadership, Cultural Diversity, Education and Training, Business Management, International Relations, Risk Management, Human Development, Knowledge Transfer, Analysis, Economics, Policy, and Social Studies, Socioeconomics, Leadership, Innovation, Research, Marketing Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      383 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Content Strategy, Facebook, LinkedIn, Key Performance Indicators (KPIs), Instagram, Advertising, Content Creation, Digital Advertising, Advertising Campaigns, Marketing, Digital Marketing, Branding, Lead Generation, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Healthcare Management and Finance

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Health Care Administration, Financial Analysis, Electronic Medical Record, Quality Improvement, Mergers & Acquisitions, Financial Accounting, Balance Sheet, Leadership and Management, Health Systems, Income Statement, Financial Reporting, Accounting, Organizational Leadership, Capital Budgeting, Cost Benefit Analysis, Pharmaceuticals, Strategic Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      97 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      English for Effective Business Writing

      Skills you'll gain: Business Writing, Business Correspondence, Writing, Business Communication, Grammar, Vocabulary, Report Writing, Writing and Editing, Email Marketing, English Language, Target Audience, Persuasive Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      458 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Case Western Reserve University

      Women in Leadership: Inspiring Positive Change

      Skills you'll gain: Negotiation, Empowerment, Visionary, Leadership Development, Organizational Leadership, Personal Development, Professional Development, Influencing, Conflict Management, Communication, Business Leadership, Leadership, Strategic Leadership, Relationship Building, Diversity Awareness, Diversity and Inclusion, Self-Awareness, Collaboration, Assertiveness, Overcoming Obstacles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      552 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Brand Marketing, Marketing Design, Strategic Marketing, Strategic Partnership, Marketing Communications, Persona Development, Organizational Strategy, Marketing, Marketing Strategies, Internal Communications, Customer experience improvement, Marketing Management, Personal Development, Consumer Behaviour, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      252 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Investigación de mercados y comportamiento del consumidor

      Skills you'll gain: Market Research, Survey Creation, Consumer Behaviour, Marketing, Data Collection, Marketing Strategies, Market Data, Market Analysis, Research Methodologies, Data Analysis, Target Market, Customer Analysis, Business-To-Consumer, Decision Making, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      731 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Quantitative Research

      Skills you'll gain: Quantitative Research, Survey Creation, Statistical Hypothesis Testing, Statistical Methods, Statistical Analysis, Regression Analysis, Marketing Analytics, Quality Control, Market Research, Target Market, Data Analysis, Sampling (Statistics), Market Opportunities, Marketing, Descriptive Statistics, Statistical Inference

      4.4
      Rating, 4.4 out of 5 stars
      ·
      340 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…767778…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Introduction to Cybersecurity & Risk Management: University of California, Irvine
    • ¿Cómo convertir mi idea en empresa?: Universidad de los Andes
    • The Business of Social: Northwestern University
    • Leadership Strategies for AI and Generative AI: Fractal Analytics
    • L'avenir de la décision : connaître et agir en complexité: ESSEC Business School
    • Estrategias de Redes Sociales: Universidad Austral
    • Healthcare Management and Finance: University of Michigan
    • English for Effective Business Writing: The Hong Kong University of Science and Technology
    • Women in Leadership: Inspiring Positive Change: Case Western Reserve University
    • Gestión de Marca: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok