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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leadership and organizational behavior

    Skills you'll gain: Organizational Leadership, Stress Management, Leadership, Influencing, Motivational Skills, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Business Leadership, Strategic Leadership, Job Analysis, Business Ethics, Employee Engagement, Persuasive Communication, Emotional Intelligence, Professional Networking, Empowerment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    206 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Environmental Policy, Public Policies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Sensory Science: Conducting Tests

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    Chimpanzee Behavior and Conservation

    Skills you'll gain: Child Development, Advocacy, Research, Research Methodologies, Social Sciences, Data Collection, Social Network Analysis, Anthropology, Human Development, Nutrition and Diet, Environmental Issue, Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    284 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Sustainable Business Enterprises

    Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Environmental Social And Corporate Governance (ESG), Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Product Design, Design Thinking, Market Research, Business Development, Value Propositions, Innovation, Communication Strategies

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    146 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, Usability Testing, User Centered Design, Persona (User Experience), Research Methodologies, Focus Group, Interviewing Skills, Requirements Elicitation, Data Collection, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Biases and Portfolio Selection

    Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    281 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Marketing Effectiveness, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Material Behavior

    Skills you'll gain: Materials science, Chemistry, Structural Analysis, Mechanical Engineering, Chemical Engineering, Physical Science, Semiconductors

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    Cities and Consumption: Urban Sustainability and the Sharing Economy

    Skills you'll gain: Sustainable Development, Socioeconomics, Community Development, Sustainable Business, Social Impact, Governance, Systems Thinking, Multimedia, Case Studies, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Leadership and organizational behavior: Tecnológico de Monterrey
  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
  • Sensory Science: Conducting Tests: University of California, Davis
  • Chimpanzee Behavior and Conservation: Duke University
  • Sustainable Business Enterprises: University of Illinois Urbana-Champaign
  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • Biases and Portfolio Selection: Rice University
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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