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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Professional Selling: Step 1 - Think Like a High-Performer

      Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, General Sales Practices, Rapport Building, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Introduction to Merchandising

      Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Planogram, Retail Management, Retail Sales, Retail Store Operations, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Market Dynamics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Secure Access with Azure Active Directory

      Skills you'll gain: Azure Active Directory, Active Directory, Microsoft Azure, Multi-Factor Authentication, Authentications, User Accounts, Role-Based Access Control (RBAC), Authorization (Computing), Identity and Access Management, User Provisioning, Cloud Security, Single Sign-On (SSO), Hybrid Cloud Computing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      73 reviews

      Intermediate · Course · 1 - 4 Weeks

    • É

      École Nationale des Ponts et Chaussées

      Mobilités et véhicules électriques

      Skills you'll gain: Transportation Operations, Electric Power Systems, Socioeconomics, Environmental Engineering, Economics, Market Analysis, Environmental Science, Public Policies, Cost Benefit Analysis, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Global Marketing: Building Iconic Brands

      Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      114 reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      New Technologies for Business Leaders

      Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Blockchain, Artificial Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      439 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IIT Bombay

      Introduction to Internet of Things

      Skills you'll gain: Internet Of Things, Network Protocols, Wireless Networks, General Networking, Emerging Technologies, Data Analysis, Systems Design, Scikit Learn (Machine Learning Library), Regression Analysis, Pandas (Python Package), Unsupervised Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      56 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      تصميم تجربة المستخدم من Google

      Skills you'll gain: Adobe XD, Prototyping, User Experience Design, Usability Testing, UI/UX Research, Figma (Design Software), User Experience, Presentations, Responsive Web Design, Information Architecture, User Story, Storyboarding, User Research, Design, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Web Design, User Centered Design, Data Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      144 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Creating Sounds for Electronic Music

      Skills you'll gain: Musical Composition, Music, Creativity, Peer Review, Electronic Media, Design Software, Media Production, Patch Management, File Management, System Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      262 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      Risk Management Professional (PMI-RMP®) Certification Course

      Skills you'll gain: Risk Analysis, Project Risk Management, Risk Management, Stakeholder Management, Risk Mitigation, Contingency Planning, Continuous Monitoring, Conflict Management, Business Risk Management, Risk Control, Performance Analysis, Stakeholder Engagement, Agile Project Management, Decision Making, Project Management, Operational Risk, Agile Methodology, Risk Appetite, Operational Analysis, User Story

      4.8
      Rating, 4.8 out of 5 stars
      ·
      27 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft SC-900 Exam Preparation and Practice

      Skills you'll gain: Azure Active Directory, Active Directory, Microsoft Azure, Security Controls, Identity and Access Management, Security Information and Event Management (SIEM), Generative AI, Cloud Security, Data Governance, Authentications, Network Security, Role-Based Access Control (RBAC), Data Security, Scenario Testing, System Monitoring, Threat Detection, Multi-Factor Authentication, Encryption

      4.7
      Rating, 4.7 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Digital Twins

      Skills you'll gain: Manufacturing Operations, Production Planning, Digital Transformation, Technology Strategies, Business Modeling, Technology Roadmaps, Business Transformation, Product Lifecycle Management, Internet Of Things, Simulation and Simulation Software, Emerging Technologies, Real Time Data, Trend Analysis, Risk Analysis, Systems Integration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

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    Beginner Digital Marketing
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    1…888990…255

    In summary, here are 10 of our most popular content marketing courses

    • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
    • Introduction to Merchandising: Coursera Instructor Network
    • Secure Access with Azure Active Directory: Microsoft
    • Mobilités et véhicules électriques : École Nationale des Ponts et Chaussées
    • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
    • New Technologies for Business Leaders: Rutgers the State University of New Jersey
    • Introduction to Internet of Things: IIT Bombay
    • تصميم تجربة المستخدم من Google: Google
    • Creating Sounds for Electronic Music: Berklee
    • Risk Management Professional (PMI-RMP®) Certification Course: LearnKartS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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