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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Preparing to Manage Human Resources

      Skills you'll gain: Human Resource Strategy, Human Resources, Human Capital, Compensation Management, People Management, Employee Performance Management, Industrial and Organizational Psychology, Labor Law, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Management Consulting

      Skills you'll gain: Data Cleansing, Presentations, Microsoft PowerPoint, Management Consulting, Executive Presence, Business Consulting, Benchmarking, Microsoft Excel, Storytelling, Data Storytelling, Proposal Development, Oral Expression, Business Research, Interviewing Skills, Six Sigma Methodology, Consultative Approaches, Analytical Skills, Data Quality, Professional Networking, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Municipal Solid Waste Management in Developing Countries

      Skills you'll gain: Waste Minimization, Environmental Engineering, Pollution Prevention, Environmental Management Systems, Environment and Resource Management, Governance, Environmental Science, Community Development, Environmental Regulations, Environmental Policy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HRCI

      HRCI Human Resource Associate

      Skills you'll gain: Talent Acquisition, Training and Development, Compensation and Benefits, Training Programs, Recruitment, Employee Training, Full Cycle Recruitment, Job Analysis, Employee Performance Management, Compensation Management, Performance Appraisal, Job Evaluation, Developing Training Materials, Compensation Strategy, Human Resource Policies, Organizational Structure, Occupational Safety And Health, Business Continuity Planning, Risk Management, Business Risk Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      Erasmus University Rotterdam

      International Security Management

      Skills you'll gain: Security Management, Intelligence Collection and Analysis, International Relations, Public Safety and National Security, Safety and Security, Risk Management, Cybersecurity, Governance, Cultural Diversity, Economics, Policy, and Social Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Market Intelligence, Marketing Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Ask Questions to Make Data-Driven Decisions

      Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Data Presentation, Business Analysis, Expectation Management, Quantitative Research, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34K reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The University of North Carolina at Chapel Hill

      Research Data Management and Sharing

      Skills you'll gain: Data Sharing, Data Management, File Management, Data Storage, Information Management, Data Strategy, Metadata Management, Data Governance, Document Management, Data Literacy, Data Quality, Data Integrity, Data Security, Version Control

      4.7
      Rating, 4.7 out of 5 stars
      ·
      720 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      Real-World Product Management

      Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Financial Analysis, Product Strategy, Technical Product Management, Product Requirements, Product Development, Financial Statement Analysis, Product Lifecycle Management, New Product Development, Innovation, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Performance Management, Interviewing Skills, Branding

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      898 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction to Project Management

      Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Collaborative Software, Work Breakdown Structure, Project Planning, Organizational Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Market Research, User Story, Product Roadmaps, Usability, Persona Development, Product Development, Market Analysis, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Business Research, User Experience Design, Product Quality (QA/QC), Quality Assurance, Product Strategy, Agile Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, User Interface and User Experience (UI/UX) Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Web Development Tools

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

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    Market Research
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    1…101112…697

    In summary, here are 10 of our most popular brand management courses

    • Preparing to Manage Human Resources: University of Minnesota
    • Management Consulting: Emory University
    • Municipal Solid Waste Management in Developing Countries: École Polytechnique Fédérale de Lausanne
    • HRCI Human Resource Associate: HRCI
    • International Security Management: Erasmus University Rotterdam
    • Product Management: Capstone Project: IBM
    • Ask Questions to Make Data-Driven Decisions: Google
    • Research Data Management and Sharing: The University of North Carolina at Chapel Hill
    • Real-World Product Management: Advancing Women in Tech
    • Introduction to Project Management: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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