• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      P

      Peking University

      真格—北大在线创业课堂

      Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation, Business Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      178 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Institut Mines-Télécom

      Digital Business

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Process Analysis, Digital Transformation, Performance Analysis, Business Metrics, Business Analysis, Competitive Analysis, Action Oriented, Analysis, Business Transformation, Digital Assets, Business Planning, Marketing Management, Business Valuation, Entrepreneurship, Technology Strategies, Business Technologies, Emerging Technologies, Law, Regulation, and Compliance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      178 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      ESG Investing: Financial Decisions in Flux

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Investment Management, Financial Market, Investments, Financial Data, Market Trend, Market Analysis, Business Ethics, Regulatory Compliance, Environmental Issue, Capital Markets, Risk Analysis, Governance, Financial Services, Fixed Asset, Financial Analysis, Data Collection, Data Science, Risk Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      123 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Drug Development and Pharmacoepidemiology

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Pharmacology, Medication Therapy Management, Pharmacotherapy, Clinical Research, Patient Safety, Medical Prescription, Epidemiology, Research Design, Health Policy, Safety Assurance, Research Methodologies, Drug Interaction, Program Evaluation, Health Care Procedure and Regulation, Statistical Analysis, Statistical Methods, Public Health, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      44 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create a Lead Generation Messenger Chatbot using Chatfuel

      Skills you'll gain: Lead Generation, Email Marketing, Marketing Automation, Google Sheets, Application Deployment, Real Time Data, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      317 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Marketing

      Skills you'll gain: Resource Allocation, Marketing Strategies, Customer experience strategy (CX), Data Science, Brand Management, Analytics, Marketing, Data Analysis, Digital Transformation, Brand Strategy, Customer Insights, Data-Driven Decision-Making, Business Leadership, Consumer Behaviour, Advertising, Organizational Change

      4.6
      Rating, 4.6 out of 5 stars
      ·
      467 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Marketing Capstone Project

      Skills you'll gain: Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Social Media, Social Media Strategy, Marketing Planning, Campaign Management, Business Planning, Market Analysis, Customer Engagement, Planning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      365 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Data-Driven Process Improvement

      Skills you'll gain: Process Mapping, Data Collection, Business Process Improvement, Data Strategy, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Process Flow Diagrams, Business Analytics, Operational Performance Management, Gap Analysis, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      238 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Data Visualization with Tableau

      Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Tableau Software, Data Presentation, Tree Maps, Dashboard, Heat Maps, Geospatial Mapping, Data Storytelling, Data Manipulation, Data Mapping, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      132 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      SIEM Splunk Hands-On Guide

      Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Threat Detection, User Accounts, Data Transformation, Cybersecurity, Machine Learning, Systems Administration, Performance Tuning, Data Visualization, Event Monitoring, Continuous Monitoring, Data Manipulation, Data Analysis, Statistical Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      344 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Data Storytelling

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Infographics, Data Ethics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Drive Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      140 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Introduction to Artificial Intelligence

      Skills you'll gain: Generative AI, Applied Machine Learning, Deep Learning, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Artificial Neural Networks, Regression Analysis, Emerging Technologies, Law, Regulation, and Compliance, Business Analytics, Ethical Standards And Conduct, Computer Vision, Governance

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…103104105…354

    In summary, here are 10 of our most popular marketing analytics courses

    • 真格—北大在线创业课堂: Peking University
    • Digital Business: Institut Mines-Télécom
    • ESG Investing: Financial Decisions in Flux: Interactive Brokers
    • Drug Development and Pharmacoepidemiology: Johns Hopkins University
    • Create a Lead Generation Messenger Chatbot using Chatfuel: Coursera Project Network
    • Leadership Through Marketing: Northwestern University
    • Social Marketing Capstone Project: Northwestern University
    • Data-Driven Process Improvement: University at Buffalo
    • Data Visualization with Tableau: Tableau Learning Partner
    • SIEM Splunk Hands-On Guide: EDUCBA

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok