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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • T

      Technical University of Denmark (DTU)

      Global Environmental Management

      Skills you'll gain: Water Resources, Energy and Utilities, Environmental Engineering, Natural Resource Management, Civil Engineering, Environment, Environmental Management Systems, Public Works, Land Management, Environmental Resource Management, Environmental Science, Cultural Responsiveness, Waste Minimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Crash Course on Python

      Skills you'll gain: Programming Principles, Python Programming, Computer Programming, Computational Thinking, Algorithms, Problem Management, Data Structures, Integrated Development Environments, Debugging, Development Environment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Strategic Leadership: Impact, Change, and Decision-Making

      Skills you'll gain: Decision Making, Creativity, Talent Management, Communication, Innovation, Strategic Decision-Making, Personal Development, Curiosity, Professional Networking, Collaboration, Organizational Effectiveness, Team Motivation, Self-Awareness, Crisis Management, Strategic Leadership, Business Leadership, Leadership, Emotional Intelligence, Organizational Leadership, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      613 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Prepare Data for Exploration

      Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Data Cleansing, Databases, Data Access, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Metadata Management, Unstructured Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Google Cloud Database Engineer

      Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Application Deployment, Prompt Engineering, Kubernetes, Containerization, Database Architecture and Administration, MySQL, Cloud Computing Architecture, PostgreSQL, Identity and Access Management, Cloud Storage, Data Migration, Cloud Services, Database Administration, Cloud Management, Virtual Machines, Cloud Security, Cloud Applications, Operational Databases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Removing Barriers to Change

      Skills you'll gain: Influencing, Persuasive Communication, Organizational Change, Change Management, Overcoming Obstacles, Open Mindset, Cognitive flexibility, Behavioral Economics, Decision Making, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      460 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I
      I

      Multiple educators

      IBM and ISC2 Cybersecurity Specialist

      Skills you'll gain: Software Development Life Cycle, Computing Platforms, Network Security, Incident Response, Cloud Computing Architecture, Penetration Testing, Computer Security Incident Management, Cloud Services, Business Continuity, Security Controls, Disaster Recovery, Peripheral Devices, Cybersecurity, Configuration Management, Cloud Security, Cloud Technologies, Cloud Infrastructure, Cloud Applications, Network Troubleshooting, Cloud Platforms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Data Storytelling, Requirements Elicitation, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Process Mapping, Process Optimization, Requirements Management, Risk Management, Business Requirements, Stakeholder Management, Work Breakdown Structure, Scope Management, Process Analysis, Stakeholder Engagement, Data Visualization Software, Excel Formulas, Microsoft Excel, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM IT Scrum Master

      Skills you'll gain: Software Development Life Cycle, Software Architecture, Agile Software Development, User Story, Sprint Retrospectives, Agile Methodology, DevOps, Software Design, Kanban Principles, Scrum (Software Development), Information Technology, Software Engineering, Computer Hardware, Agile Project Management, Sprint Planning, Cloud Computing, Backlogs, Cloud-Native Computing, Software Development Methodologies, Network Troubleshooting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.4K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Email Marketing, Digital Media Strategy, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Meta

      Meta Web Development Fundamentals

      Skills you'll gain: Django (Web Framework), Responsive Web Design, HTML and CSS, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Unit Testing, MySQL, Debugging, User Interface (UI), Web Development, Web Servers, Test Driven Development (TDD), Web Applications, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Security Engineer

      Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, System Monitoring, Prompt Engineering, Network Monitoring, Cloud Computing Architecture, Containerization, Network Architecture, Role-Based Access Control (RBAC), Network Security, OAuth, Network Routing, Cloud Security, Virtual Private Networks (VPN)

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…131415…697

    In summary, here are 10 of our most popular brand management courses

    • Global Environmental Management: Technical University of Denmark (DTU)
    • Crash Course on Python: Google
    • Strategic Leadership: Impact, Change, and Decision-Making: Dartmouth College
    • Prepare Data for Exploration: Google
    • Google Cloud Database Engineer: Google Cloud
    • Removing Barriers to Change: University of Pennsylvania
    • IBM and ISC2 Cybersecurity Specialist: ISC2
    • IBM Business Analyst: IBM
    • IBM IT Scrum Master: IBM
    • Digital Marketing: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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