Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Duke University

    Skills you'll gain: Resource Allocation, Cash Flows, Financial Acumen, Business Valuation, Business Acumen, Cost Control, Return On Investment, Financial Analysis, Business Metrics, Growth Strategies, Business Strategy, Operational Efficiency, Expectation Management, Competitive Analysis, Strategic Decision-Making, Performance Analysis, Microsoft Excel

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, Innovation, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Competitive Analysis, Market Dynamics, Case Studies, Creativity

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Business Strategy, New Business Development, Innovation, Organizational Strategy, Strategic Thinking, Market Dynamics, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Valuation, Risk Management

  • Status: Preview

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Digital Marketing

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies

  • Status: Free Trial

    California Institute of the Arts

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting

  • Status: Free Trial

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Value Propositions, Communication, Prioritization

  • Status: Free Trial

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

  • Status: Preview

    Pontificia Universidad Católica de Chile

    Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

  • Status: Free Trial

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Market Analysis, Marketing, Marketing Management, Business Strategy, Market Dynamics, Target Market, Auditing, Analysis

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