• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

      Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Generative AI, Agentic systems, Productivity, AI Personalization, Expense Management, OpenAI, Artificial Intelligence, Personalized Service, Expense Reports, Large Language Modeling, Workflow Management, Google Workspace, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      AI Agents and Agentic AI in Python: Powered by Generative AI

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Productivity, Agentic systems, Generative AI, Artificial Intelligence, Large Language Modeling, OpenAI, Creative Thinking, Ingenuity, Brainstorming, Software Development Tools, Application Development, Prototyping, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Interoperability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand and Product Management

      Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Design and Product, Employee Engagement, Customer Engagement, Portfolio Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      223 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Law Practice Management Software, Legal Strategy, Artificial Intelligence, Personalized Service, Large Language Modeling, Legal Writing, Legal Research, Data Ethics, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI and ChatGPT for K-12 Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Creative Problem-Solving, Generative AI, AI Personalization, Creative Thinking, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Game Design, Creativity, Education Software and Technology, Technical Communication, Ingenuity, Student Engagement, Resourcefulness, Interactive Design, Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering for Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Creative Problem-Solving, Generative AI, AI Personalization, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, Innovation, Brainstorming, OpenAI, Large Language Modeling, Game Design, Data Analysis, Organizational Skills, Education Software and Technology, Computer Vision, Data Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Human Capital, Business Analytics, Descriptive Analytics, Business Intelligence, Financial Data, Marketing Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Data Analysis, Financial Statement Analysis, Analytics, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Digital Media Strategy, Campaign Management, Marketing Strategies, Social Media Marketing, Content Marketing, Marketing, Target Audience, Content Creation, Digital Advertising, Goal Setting, Content Strategy, Marketing Channel

      4.8
      Rating, 4.8 out of 5 stars
      ·
      107 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Project Management & Other Tools for Career Development

      Skills you'll gain: Business Writing, Negotiation, Stakeholder Management, Project Performance, Business Correspondence, Creative Problem-Solving, Problem Solving, Conflict Management, Concision, Project Risk Management, Editing, Decision Making, Change Control, Grammar, Project Management, Creativity, Risk Management, Emotional Intelligence, Relationship Building, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Zapier: AI-Powered Email Mastery

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Calendar Management, Organizational Skills, Gmail, Generative AI, Artificial Intelligence, Large Language Modeling, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Google Workspace, Workflow Management, Data Integration, Automation, Creative Thinking, Ingenuity, Brainstorming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…131415…404

    In summary, here are 10 of our most popular social media marketing courses

    • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
    • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
    • Brand and Product Management: IE Business School
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • Introduction to Digital Marketing: University of California, Irvine
    • Prompt Engineering for Law: Vanderbilt University
    • Generative AI and ChatGPT for K-12 Educators: Vanderbilt University
    • Prompt Engineering for Educators: Vanderbilt University
    • Business Analytics: University of Pennsylvania
    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok