Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Rice University
Skills you'll gain: Business Analytics, Statistical Methods, Statistical Analysis, Data Analysis, Data Presentation, Statistical Reporting, Analytical Skills, Technical Communication, Predictive Analytics, Exploratory Data Analysis, Regression Analysis, Microsoft Excel
Mixed · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Bioinformatics, Molecular Biology, Data Analysis, Biochemistry, Biology, Algorithms, Microbiology, Python Programming
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Data Visualization Software, Data Analysis, Data Sharing, Data Presentation, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Machine Learning, Probability & Statistics, Jupyter, Data Import/Export, Pandas (Python Package), Data Transformation, Data Quality
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Computer Vision, Artificial Intelligence, Image Analysis, Natural Language Processing, Generative AI, Model Deployment, OpenAI, Amazon Bedrock, AI Workflows, AI Security, Text Mining, Robotics, Prompt Engineering, Deep Learning, Reinforcement Learning, Scalability
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Marketing Automation, User Accounts, Facebook, Automation, Digital Content, Advertising, Marketing, Branding
Intermediate · Guided Project · Less Than 2 Hours

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Data Analysis, Computational Logic, Engineering Calculations, Trigonometry, Linear Algebra, Engineering Analysis, Logical Reasoning, Deductive Reasoning, Probability & Statistics, Statistical Analysis, Calculus, Analytical Skills, Bayesian Statistics, Differential Equations, Programming Principles, Statistical Inference, Theoretical Computer Science, Numerical Analysis, Descriptive Analytics, Applied Mathematics
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Data Lakes, Data Warehousing, Data Architecture, Data Governance, Data Infrastructure, Google Cloud Platform, Metadata Management, Cloud Storage, Data Storage, Data Management, Data Integration, Data Storage Technologies, Big Data, Advanced Analytics, Operational Databases, Data Security
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Integrity, Case Studies, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks