Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Strategic Partnership, Competitive Analysis, Marketing Strategies, Web Design and Development, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Business Analytics, Regression Analysis, Business Valuation, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, Balance Sheet, Income Statement, Working Capital, Competitive Analysis, International Finance, Business Economics, Economics, Market Dynamics, Business Planning

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

  • Status: Free Trial

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development, Agile Product Development, Product Requirements, Business Planning, Leadership, Go To Market Strategy

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

  • Status: Free Trial

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

  • Status: Free Trial

    Emory University

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy

  • Status: Preview

    Skills you'll gain: Data-Driven Decision-Making, Strategic Sourcing, Operational Analysis, Operations Management, Business Operations, Capacity Planning, Supply Chain, Competitive Analysis, Strategic Decision-Making, Business Strategy, Supplier Relationship Management, Case Studies, Return On Investment, Planning, Financial Analysis

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  • EDUCBA
  • University of Virginia
  • IE Business School
  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • BCG
  • Ludwig-Maximilians-Universität München (LMU)
  • University of Illinois Urbana-Champaign