• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Preview
      Preview
      N

      Northwestern University

      Luther and the West

      Skills you'll gain: World History, Cultural Diversity, Social Justice, European History, Sociology, Social Sciences, Political Sciences, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      103 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Product Management: Capstone Project

      Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Lausanne

      Dopage : Sports, Organisations et Sciences

      Skills you'll gain: Laboratory Testing, Biochemistry, Analytical Chemistry, Pharmacology, Sports Medicine, Law, Regulation, and Compliance, Arbitration, Culture, Social Sciences, Regulatory Compliance, Sociology, Ethical Standards And Conduct, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      161 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Operations, Target Market, Competitive Analysis, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      117 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Training: Inbound Business Strategy

      Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Preparing for Your CertNexus Certification Exam

      Skills you'll gain: Learning Strategies, Test Planning, Goal Setting, Productivity, Registration, Professional Development, System Requirements, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      167 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      AI for Lawyers and Other Advocates

      Skills you'll gain: Responsible AI, Delegation Skills, Legal Technology, Critical Thinking, Time Management, Artificial Intelligence, Legal Strategy, Email Automation, Lifelong Learning, Professional Development, Constructive Feedback, Adaptability, Risk Analysis, Leadership, Creativity, ChatGPT, Business Process Automation, Creative Problem-Solving, Generative AI, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      47 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      The Importance and Power of Music in our Society

      Skills you'll gain: Music, Social Studies, Culture, Socioeconomics, Media and Communications, Liberal Arts, Sociology, Political Sciences, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      F

      Fractal Analytics

      Behavior Architecture - Understanding Human Behavior

      Skills you'll gain: Case Studies, Decision Making, Human Learning, Applied Behavior Analysis, Behavior Management, Behavioral Economics, Human Development, Psychology, Critical Thinking, Empathy, Emotional Intelligence, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Manchester

      Water Supply and Sanitation Policy in Developing Countries Part 1: Understanding Complex Problems

      Skills you'll gain: Sanitation, Water Resource Management, Sustainable Development, Environmental Policy, Socioeconomics, Policty Analysis, Research, and Development, Climate Change Adaptation, Economic Development, Public Health, Economics, Supply And Demand, Cost Estimation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      344 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…150151152…405

    In summary, here are 10 of our most popular social media marketing courses

    • Luther and the West: Northwestern University
    • Product Management: Capstone Project: IBM
    • Dopage : Sports, Organisations et Sciences: University of Lausanne
    • Foundations of Digital Marketing: University of Maryland, College Park
    • Marketing Strategy Capstone Project: IE Business School
    • Sales Training: Inbound Business Strategy: HubSpot Academy
    • Establishing Product-Market Fit: University of Maryland, College Park
    • Preparing for Your CertNexus Certification Exam: CertNexus
    • AI for Lawyers and Other Advocates: University of Michigan
    • The Importance and Power of Music in our Society: Universiteit Leiden

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok