What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Meta
Meta Marketing Science Certification Exam
Skills you'll gain: Interviewing Skills, Marketing Analytics, Marketing, Digital Marketing, Analytics, Data Analysis, Statistics
4.7
Rating, 4.7 out of 5 stars
204 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Instructor Network
GenAI for Digital Marketing Specialists
Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Content Creation, Content Marketing, Brand Awareness, Marketing, OpenAI, Digital Marketing, Analytics, Data Analysis, ChatGPT, Data-Driven Decision-Making
4.5
Rating, 4.5 out of 5 stars
29 reviews
Intermediate · Course · 1 - 4 Weeks
Meta
Data Analysis with Spreadsheets and SQL
Skills you'll gain: Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Marketing Analytics, Exploratory Data Analysis, Excel Formulas, Data Manipulation, Statistical Analysis, SQL
4.6
Rating, 4.6 out of 5 stars
212 reviews
Beginner · Course · 1 - 3 Months
University of Virginia
Leading the Modern Day Business
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Agile Product Development, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Human Centered Design, Information Technology, Competitive Analysis, Business Analysis, Business Strategy, Cyber Risk
4.7
Rating, 4.7 out of 5 stars
20K reviews
Beginner · Specialization · 3 - 6 Months
The University of Sydney
Using clinical health data for better healthcare
Skills you'll gain: Health Care, Health Information Management and Medical Records, Health Systems, Data Quality, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Healthcare Industry Knowledge, Analytics, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making, Emerging Technologies
4.7
Rating, 4.7 out of 5 stars
115 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free
S.P. Jain Institute of Management and Research
Marketing Management
Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Planning, Marketing Effectiveness, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Branding, Brand Strategy, Marketing Channel, Market Analysis, Communication Strategies, Price Negotiation
4.8
Rating, 4.8 out of 5 stars
6 reviews
Beginner · Course · 1 - 3 Months
Google
Analyze Data to Answer Questions
Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Data Manipulation, Excel Formulas, Query Languages, Pivot Tables And Charts, SQL, Data Transformation, Database Management, Data Import/Export, Constructive Feedback
4.6
Rating, 4.6 out of 5 stars
12K reviews
Beginner · Course · 1 - 4 Weeks
Microsoft
Business Analysis Fundamentals
Skills you'll gain: Stakeholder Management, Business Analysis, Project Management, Analysis, Business Requirements, Risk Management, Microsoft Power Platform, Requirements Analysis, Problem Management
4.7
Rating, 4.7 out of 5 stars
666 reviews
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Data Science: Foundations using R
Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Data Visualization, Statistical Programming, Ggplot2, Dimensionality Reduction, Data Visualization Software, Data Integration, Knitr, Data Analysis, Data Import/Export, General Science and Research, Data Sharing, Statistical Reporting
4.6
Rating, 4.6 out of 5 stars
48K reviews
Beginner · Specialization · 3 - 6 Months
University of Michigan
Python Data Structures
Skills you'll gain: Data Structures, Python Programming, Data Manipulation, Development Environment, File Management, Data Analysis, Computer Programming, Software Installation
4.9
Rating, 4.9 out of 5 stars
97K reviews
Beginner · Course · 1 - 3 Months
IBM
What is Data Science?
Skills you'll gain: Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Business Logic, Deep Learning, Machine Learning, Artificial Intelligence
4.7
Rating, 4.7 out of 5 stars
75K reviews
Beginner · Course · 1 - 4 Weeks
Google
Data Analysis with R Programming
Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Data Visualization Software, Data Cleansing, Statistical Analysis, Data Manipulation, Package and Software Management, Data Structures
4.8
Rating, 4.8 out of 5 stars
11K reviews
Beginner · Course · 1 - 3 Months