• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University at Buffalo

    Renewable Energy: Fundamentals and Job Opportunities

    Skills you'll gain: Building Design, Sustainable Technologies, Sustainable Development, Energy and Utilities, Electrical Power, Sustainable Architecture, Sustainable Engineering, Workforce Planning, Gap Analysis, Climate Change Mitigation, Training Programs, Emerging Technologies, Professional Networking, Semiconductors

    4.7
    Rating, 4.7 out of 5 stars
    ·
    228 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Shanghai Jiao Tong University

    Improving Immunity Based on Traditional Eastern Exercises

    Skills you'll gain: Immunology, Exercise Science, Physical Therapy, Public Health and Disease Prevention, Research, Cultural Responsiveness, Mindfulness, Stress Management, Chronic Diseases, Respiration, Mental Health Therapies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Red de sentidos: Arte, educación y procesos creativos

    Skills you'll gain: Curriculum Planning, Art History, Language Interpretation, Translation, and Studies, Teaching, Instructional and Curriculum Design, Pedagogy, Aesthetics, Mathematics Education, Liberal Arts, Creativity, Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    135 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Frozen in the Ice: Exploring the Arctic

    Skills you'll gain: Climate Change Programs, Environment, Systems Thinking, Cultural Sensitivity, Geographic Information Systems, Hydrology, Climate Change Adaptation, Environmental Monitoring, International Relations, Mathematical Modeling, Physical Science, Environmental Science, Biology, Scientific Methods, Physics, Research, Data Collection, Chemistry

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Los portafolios y las inversiones en el mercado de capitales

    Skills you'll gain: Portfolio Management, Investments, Investment Management, Financial Market, Portfolio Risk, Capital Markets, Equities, Risk Analysis, Return On Investment, Financial Analysis, Risk Management, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    106 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    Fast Prototyping of GenAI Apps with Streamlit

    Skills you'll gain: Application Deployment, Cloud Deployment, Generative AI, Prompt Engineering, Prototyping, Agile Product Development, Retrieval-Augmented Generation, Application Development, Interactive Design, User Interface (UI), Data Integration

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI CERTs

    AI Powered UI/UX Design

    Skills you'll gain: User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Experience Design, User Centered Design, Design Thinking, Persona (User Experience), UI/UX Research, User Interface (UI), Artificial Intelligence, Design Research, Wireframing, Responsible AI, Prototyping, Design Reviews, User Story, Prompt Patterns, Professional Development, Storyboarding, Presentations

    3.4
    Rating, 3.4 out of 5 stars
    ·
    16 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Chinese Politics Part 2 – China and the World

    Skills you'll gain: International Relations, World History, Diplomacy, Oil and Gas, Political Sciences, Economics, Economic Development, Talent Acquisition, Policy Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Storytelling, Video Editing, Content Creation, Video Production, Social Media Content, Social Media, Drive Engagement, Target Audience, Business Marketing, Customer Engagement, User Accounts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Retail Management Mastery: Strategy, Analysis & Success

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems

    5
    Rating, 5 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Strategic Marketing, Business Consulting, Business Strategies, Marketing Strategies, Entrepreneurship, Product Promotion, Competitive Analysis, Presentations, Product Development, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    132 reviews

    Beginner · Course · 1 - 3 Months

1…165166167…362

In summary, here are 10 of our most popular market research courses

  • Renewable Energy: Fundamentals and Job Opportunities: University at Buffalo
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Improving Immunity Based on Traditional Eastern Exercises: Shanghai Jiao Tong University
  • Red de sentidos: Arte, educación y procesos creativos: Universidad Austral
  • Frozen in the Ice: Exploring the Arctic: University of Colorado Boulder
  • Los portafolios y las inversiones en el mercado de capitales: Universidad de los Andes
  • Fast Prototyping of GenAI Apps with Streamlit: DeepLearning.AI
  • AI Powered UI/UX Design: AI CERTs
  • Chinese Politics Part 2 – China and the World: The Hong Kong University of Science and Technology
  • Getting Started with TikTok: Aptly

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok