Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    Skills you'll gain: Tax, Tax Laws, Law, Regulation, and Compliance, Cloud Services, Tax Compliance, Cloud Computing, Regulation and Legal Compliance, General Data Protection Regulation (GDPR), Data Access, Interoperability, Criminal Investigation and Forensics, Competitive Analysis, Market Analysis

  • Status: Preview

    University of Washington

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Target Audience, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

  • Status: Preview

    Pontificia Universidad Católica de Chile

    Skills you'll gain: Compliance Management, Compliance Training, Law, Regulation, and Compliance, Competitive Analysis, Corporate Strategy, Market Dynamics, Business Ethics, Mergers & Acquisitions

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Entrepreneurial Finance, Design Thinking, Business Modeling, Entrepreneurship, Business Planning, Performance Measurement, Competitive Analysis, Leadership and Management, Market Research, Value Propositions, New Product Development, Operational Analysis, Market Opportunities, Target Market, Product Development, Intellectual Property, Gap Analysis, Systems Thinking, Engineering Management, Engineering

  • Status: Free Trial

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making

  • Status: Free Trial

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, Business Development, New Business Development, A/B Testing, Entrepreneurship, Digital Marketing

  • Status: Free Trial

    Arizona State University

    Skills you'll gain: Strategic Thinking, Strategic Decision-Making, Systems Thinking, Strategic Planning, Business Strategy, Complex Problem Solving, Decision Making, Contingency Planning, Analysis, Trend Analysis, Case Studies, Strategic Prioritization, Competitive Analysis, Data-Driven Decision-Making, Market Intelligence, Performance Analysis

  • Status: Free Trial

    The Hong Kong University of Science and Technology

    Skills you'll gain: E-Commerce, Global Marketing, Innovation, Strategic Partnership, Business Strategy, Intellectual Property, Price Negotiation, New Business Development, Corporate Strategy, Mergers & Acquisitions, Competitive Analysis, Resource Management

  • Status: Free Trial

    Skills you'll gain: Innovation, International Finance, Environmental Social And Corporate Governance (ESG), Global Marketing, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management

  • Status: New
    Status: Free Trial

    Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management

  • Status: Preview

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

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