Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
54credentials
1online degree
296courses

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "competitive analysis"

  • Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management

  • Status: Preview

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Business Analysis, Organizational Strategy, Market Analysis, Case Studies, Product Lifecycle Management, International Finance, Risk Analysis, Global Marketing, Innovation, Diversity and Inclusion

  • Status: Preview

    O.P. Jindal Global University

    Skills you'll gain: Digital Transformation, Economics, Policy, and Social Studies, Payment Systems, Market Dynamics, E-Commerce, Economics, Economic Development, Competitive Analysis, Business Modeling, Policty Analysis, Research, and Development, Financial Inclusion, Technology Strategies, Public Affairs, Policy Analysis, Innovation, Governance, Emerging Technologies, Critical Thinking

  • Status: Preview

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • Status: Free Trial

    Skills you'll gain: Blockchain, Governance, Business Transformation, Interoperability, Business Leadership, Strategic Partnership, Strategic Leadership, Leadership, Stakeholder Management, Digital Transformation, Business Strategy, Competitive Analysis, Emerging Technologies, Innovation, Technical Standard

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

  • Status: Free Trial

    Skills you'll gain: Business, Market Dynamics, Supply Chain Management, Business Strategy, Logistics Management, Business Economics, Strategic Thinking, Marketing, Competitive Analysis, Profit and Loss (P&L) Management, Value Propositions, Decision Making, Strategic Decision-Making, Market Analysis

  • Skills you'll gain: Selling Techniques, Sales Strategy, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, Sales Presentation, Solution Selling, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building, Active Listening

  • Skills you'll gain: Market Dynamics, Product Knowledge, Customer experience strategy (CX), Team Oriented, Product Lifecycle Management, Value Propositions, Customer Insights, Competitive Analysis, Innovation, Cost Management

  • Status: Preview

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

  • Status: Preview

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • EDUCBA
  • University of Virginia
  • IE Business School
  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • BCG
  • Ludwig-Maximilians-Universität München (LMU)
  • University of Illinois Urbana-Champaign