Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Alex Genadinik
Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Effectiveness, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Advertising, Content Marketing, Target Market, Digital Marketing, Email Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis
Beginner · Specialization · 1 - 3 Months
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation
Intermediate · Course · 1 - 4 Weeks
Alex Genadinik
Skills you'll gain: Marketing, Target Market, Consumer Behaviour, Marketing Psychology, Customer Analysis, Marketing Strategy and Techniques, Market Analysis
Mixed · Course · 1 - 4 Weeks

University of Toronto
Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Business Analytics, Analysis, Sociology, Market Opportunities, Social Justice, Case Studies, Human Centered Design, Leadership Development, Risk Mitigation
Beginner · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Descriptive Analytics, Supply Chain Management, Supply Chain Systems, Supply Chain Planning, Transportation, Supply Chain, and Logistics, Predictive Analytics, Forecasting, Inventory Management System, Data-Driven Decision-Making, Business Analytics, Advanced Analytics, Analytics, Agile Methodology, SQL, Data Presentation, Data Analysis, Technical Communication, Python Programming
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Maven Analytics
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, AI Enablement, Microsoft Excel, Artificial Intelligence, Data Analysis, Python Programming, SQL, Data Literacy, Query Languages, Business Intelligence, Data Science, Debugging
Beginner · Course · 1 - 3 Months

AI Business School
Skills you'll gain: Prompt Engineering, Agentic Workflows, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI Enablement, Marketing Automation, AI Product Strategy, Project Design, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity
Beginner · Specialization · 1 - 3 Months
Tecnológico de Monterrey
Skills you'll gain: Social Media Strategy, Persona Development, Social Media, Social Media Marketing, Social Media Campaigns, Smart Goals, Social Media Management, Target Audience, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Active Listening, Marketing Strategies, Digital Media Strategy, LinkedIn, Marketing, Facebook, Social Network Analysis, B2B Sales
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Driving engagement, Digital Marketing, Campaign Management, Marketing Effectiveness, Marketing Materials, Business Metrics, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks