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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • A

      Advancing Women in Tech

      Real-World Cloud PM 1 of 3: Cloud Business and Technology

      Skills you'll gain: Cloud Computing, Amazon S3, Amazon Web Services, Cloud Storage, Cloud Services, Cloud Infrastructure, Amazon Elastic Compute Cloud, Technology Strategies, Product Management, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Маркетинг в цифровом мире

      Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, Customer Engagement, E-Commerce, Price Negotiation, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Get started with Microsoft Planner

      Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software

      3.9
      Rating, 3.9 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      Apple Certified Support Professional 10.14

      Skills you'll gain: Peripheral Devices, File Systems, Mac OS, User Accounts, Virtual Private Networks (VPN), File Management, Knowledge of Apple Software, TCP/IP, Data Security, System Configuration, Network Protocols, Network Administration, Network Support, Software Installation, General Networking, Remote Access Systems, Data Management, Systems Administration, Unix Commands, Unix

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Microsoft

      Connect Your Services with Microsoft Azure Service Bus

      Skills you'll gain: Microsoft Azure, C# (Programming Language), Service Oriented Architecture, Cloud Storage, Microservices, Cloud Development, Cloud Applications, Distributed Computing, Event-Driven Programming, Scalability, Real Time Data

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Western Australia

      Recruiting for Diversity and Inclusion

      Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Workforce Planning, Employee Engagement, Recruitment, Recruitment Strategies, Talent Sourcing, Human Resource Strategy, Interviewing Skills, Data Collection, Talent Acquisition, Employee Onboarding, Organizational Effectiveness, Professional Networking, Job Analysis, Business Metrics, LinkedIn, Cultural Sensitivity

      4.2
      Rating, 4.2 out of 5 stars
      ·
      84 reviews

      Beginner · Specialization · 1 - 3 Months

    • E

      EIT Digital

      The Impact of Technology

      Skills you'll gain: Technology Roadmaps, Technology Strategies, Business Strategy, Forecasting, Innovation, Emerging Technologies, Strategic Decision-Making, Trend Analysis, Business Transformation, Network Analysis, Competitive Analysis, Market Dynamics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      115 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Systems Engineering and Program Management

      Skills you'll gain: Failure Analysis, Systems Engineering, Cost Management, Scope Management, Engineering Management, Requirements Management, Risk Management, Program Management, Project Controls, Project Management, Design Reviews, Earned Value Management, Contract Management, Work Breakdown Structure, Change Management, Project Documentation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Querying Databases Using SQL SELECT statement

      Skills you'll gain: SQL, Query Languages, Database Management, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      171 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of California, Irvine

      Collegiate Esports and Career Planning

      Skills you'll gain: Professional Development, Higher Education, Workforce Planning, Event Planning, Strategic Thinking, Market Dynamics, Branding, Discussion Facilitation, Verbal Communication Skills

      4.5
      Rating, 4.5 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of California, Irvine

      Управление рисками проекта и изменениями

      Skills you'll gain: Project Risk Management, Scope Management, Project Management, Strategic Communication, Stakeholder Management, Change Management, Stakeholder Communications, Risk Analysis, Cost Management, Communication, Management Reporting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      82 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Geneva

      Gestion et Politique de l'eau

      Skills you'll gain: Water Resources, Environment and Resource Management, Natural Resource Management, Environmental Policy, Governance, Conflict Management, Energy and Utilities, Environmental Laws, Community Development, International Relations

      4.6
      Rating, 4.6 out of 5 stars
      ·
      245 reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…290291292…685

    In summary, here are 10 of our most popular brand management courses

    • Real-World Cloud PM 1 of 3: Cloud Business and Technology: Advancing Women in Tech
    • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
    • Get started with Microsoft Planner: Coursera Project Network
    • Apple Certified Support Professional 10.14: Packt
    • Connect Your Services with Microsoft Azure Service Bus: Microsoft
    • Recruiting for Diversity and Inclusion: University of Western Australia
    • The Impact of Technology: EIT Digital
    • Systems Engineering and Program Management: University of Colorado Boulder
    • Querying Databases Using SQL SELECT statement: Coursera Project Network
    • Collegiate Esports and Career Planning: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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