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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Create a Program Evaluation for Your Non-Profit

      Skills you'll gain: Program Evaluation, Goal Setting, Survey Creation, Performance Measurement, Training and Development, Data Collection, Research Methodologies, Business Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      118 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      SkillUp EdTech

      Vector Search with NoSQL Databases using MongoDB & Cassandra

      Skills you'll gain: MongoDB, NoSQL, Applied Machine Learning, Databases, Apache Cassandra, Text Mining, Image Analysis, Generative AI, AI Personalization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fred Hutchinson Cancer Center

      AI for Decision Makers

      Skills you'll gain: Data Ethics, Technology Strategies, Artificial Intelligence, Business Ethics, Business Leadership, Strategic Leadership, Artificial Intelligence and Machine Learning (AI/ML), Project Management, Organizational Leadership, Law, Regulation, and Compliance, Resource Allocation, Ethical Standards And Conduct, Regulation and Legal Compliance, Decision Making, Generative AI, Applied Machine Learning, Information Privacy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • E

      ESSEC Business School

      L'investissement à impact : les nouvelles frontières

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Socioeconomics, Economic Development, Asset Management, Investment Management, Investments, Return On Investment, Market Trend, Finance, Market Opportunities, Innovation, Public Policies, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      How to Validate your Startup Idea

      Skills you'll gain: Entrepreneurship, Financial Modeling, Financial Statements, Value Propositions, Financial Forecasting, Growth Strategies, New Product Development, Business Planning, Business Modeling, Market Opportunities, Investment Management, Lean Methodologies, Strategic Partnership, Persona Development, Customer Analysis, Presentations

      4.2
      Rating, 4.2 out of 5 stars
      ·
      148 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Management Essentials: Market Analysis

      Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Strategic Decision-Making, Market Intelligence, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Lean Six Sigma - Green Belt

      Skills you'll gain: Lean Six Sigma, Process Mapping, Process Improvement, Quality Improvement, Business Process, Continuous Improvement Process, Waste Minimization, Quality Management, Operational Efficiency, Statistical Process Controls, Root Cause Analysis, Data-Driven Decision-Making, Customer experience improvement, Business Metrics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      EDHEC Business School

      Climate Aware Investing

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Management, Investment Management, Finance, Asset Management, Financial Market, Investments, Risk Management, Performance Analysis, Environmental Issue, Corporate Sustainability, Business Risk Management, Equities, Risk Analysis, Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      South Asian Religions & Ecology

      Skills you'll gain: Environmental Issue, Environment and Resource Management, Cultural Sensitivity, Water Resources, Culture, Intercultural Competence, Social Justice, Liberal Arts, Cultural Diversity, Ethical Standards And Conduct, World History

      4.9
      Rating, 4.9 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Program Manager Capstone

      Skills you'll gain: Program Management, Project Management Life Cycle, Stakeholder Management, Communication Planning, Project Management, Stakeholder Communications, Project Planning, Project Closure, Resource Management, Risk Management, Portfolio Management, Organizational Strategy, Benefits Administration, Professional Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Security Fundamentals and Identity Management

      Skills you'll gain: Identity and Access Management, Cryptography, Encryption, Risk Management Framework, Threat Management, Cybersecurity, Authentications, Data Security, Personally Identifiable Information, Security Controls, User Accounts, Information Privacy, Cyber Risk, Multi-Factor Authentication, Authorization (Computing)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Trademark

      Skills you'll gain: Intellectual Property, Brand Management, Innovation, Global Marketing, Commercial Laws, Legal Strategy, Case Law, Business Strategy, Lawsuits, E-Commerce, Legal Proceedings, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      219 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…291292293…684

    In summary, here are 10 of our most popular brand management courses

    • How to Create a Program Evaluation for Your Non-Profit : Coursera Project Network
    • Vector Search with NoSQL Databases using MongoDB & Cassandra: SkillUp EdTech
    • AI for Decision Makers: Fred Hutchinson Cancer Center
    • L'investissement à impact : les nouvelles frontières: ESSEC Business School
    • How to Validate your Startup Idea: UNSW Sydney (The University of New South Wales)
    • Marketing Management Essentials: Market Analysis: IE Business School
    • Lean Six Sigma - Green Belt : Packt
    • Climate Aware Investing: EDHEC Business School
    • South Asian Religions & Ecology: Yale University
    • Program Manager Capstone: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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