Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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4online degrees
275courses

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Results for "consumer behaviour"

  • Status: New
    Status: Free Trial

    Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Price Negotiation, Consumer Behaviour, E-Commerce, Inventory Management System, Operations Management, Competitive Analysis, Organizational Structure

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Resource Allocation, Socioeconomics, Consumer Behaviour, Cost Benefit Analysis, Decision Making, Critical Thinking

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Competitive Analysis, Customer Insights

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions

  • Status: New
    Status: Free Trial

    Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

  • Status: Free Trial

    Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Sustainable Business, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Cultural Sensitivity, Sustainable Development, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Product Development, Market Analysis, Business Strategy, Culture, Design Thinking, Brand Strategy, International Relations

  • Status: Free Trial

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

  • Status: New
    Status: Free Trial

    Skills you'll gain: Performance Analysis, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Market Analysis, Product Strategy, Case Studies, Competitive Analysis, Brand Strategy, Brand Management, Strategic Planning, Market Opportunities, Consumer Behaviour, Logistics, Analysis

  • Status: Free Trial

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Consumer Behaviour, Operating Cost, Business Strategy, Revenue Forecasting, Competitive Analysis, Cost Management, Strategic Decision-Making

  • Status: Preview

    University of Pennsylvania

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Economic Development, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Cost Benefit Analysis, Decision Making

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