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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Machine Learning Engineer

      Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Prompt Engineering, Google Cloud Platform, Generative AI, Tensorflow, Keras (Neural Network Library), Apache Airflow, Cloud Infrastructure, CI/CD, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Dataflow, Systems Design, Cloud Platforms, Data Management, Data Governance, Hybrid Cloud Computing, Workflow Management, Application Deployment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.9K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • U

      University of Maryland, College Park

      Cybersecurity for Everyone

      Skills you'll gain: Cyber Risk, Cyber Security Policies, Security Management, Cybersecurity, Risk Management, Cyber Security Strategy, Cyber Attacks, Cyber Governance, Infrastructure Security, Telecommunications, Computer Security Awareness Training, Threat Detection, Enterprise Security, Security Awareness, General Networking, Data Security, Vulnerability, Public Safety and National Security, Governance, Political Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      إدارة الفعاليات | Events Management

      Skills you'll gain: Event Management, Event Planning, Event Marketing, Budget Management, Staff Management, Advertising Campaigns, Return On Investment, Social Media Marketing, Human Resources Management and Planning, Communication Strategies, Safety and Security, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Stanford University

      Cryptography I

      Skills you'll gain: Cryptography, Data Encryption Standard, Encryption, Key Management, Advanced Encryption Standard (AES), Public Key Cryptography Standards (PKCS), Cybersecurity, Authentications, Data Integrity, Secure Coding, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Collaborative Software, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      932 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Executive Data Science

      Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Management Training And Development, Organizational Leadership, Data Strategy, Team Management, Analytical Skills, Project Implementation, Team Building, Project Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 1 - 3 Months

    • E

      ESCP Business School

      Intercultural Management

      Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      449 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Owner

      Skills you'll gain: Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Stakeholder Communications, Agile Methodology, Kanban Principles, Product Roadmaps, Virtual Teams, Stakeholder Management, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, Product Planning, Product Management, User Story, Cloud Computing, Communication, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Yellow Belt

      Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Lean Methodologies, Data Collection, Process Improvement, Quality Improvement, Process Optimization, Lean Six Sigma, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Process Analysis, Probability Distribution, Regression Analysis, Process Capability, Business Process, Statistical Process Controls, Quality Management, Team Management, Continuous Improvement Process

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Amazon Web Services

      AWS Cloud Technical Essentials

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon DynamoDB, Amazon Web Services, Cloud Computing, Amazon S3, Scalability, Amazon Elastic Compute Cloud, Cloud Security, Serverless Computing, Cloud Storage, Databases, Virtual Private Networks (VPN), Load Balancing, General Networking, Containerization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…303132…700

    In summary, here are 10 of our most popular brand management courses

    • SAP Technology Consultant: SAP
    • Preparing for Google Cloud Certification: Machine Learning Engineer: Google Cloud
    • Cybersecurity for Everyone: University of Maryland, College Park
    • إدارة الفعاليات | Events Management: Alfaisal University | KLD
    • Cryptography I: Stanford University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Executive Data Science: Johns Hopkins University
    • Intercultural Management: ESCP Business School
    • IBM Product Owner: IBM
    • Organizational Leadership: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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