Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Johns Hopkins University
Skills you'll gain: Health Policy, Data Presentation, Data Quality, Data Literacy, Public Health, Health Equity, Health Care, Policy Development, Data Strategy, Health Disparities, Public Health and Disease Prevention, Policy Analysis, Data-Driven Decision-Making, Data Collection, Data Analysis, Data Management, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Matplotlib, NumPy, Pandas (Python Package), Applied Machine Learning, Python Programming, Scikit Learn (Machine Learning Library), Data Visualization, Supervised Learning, Feature Engineering, Machine Learning, Natural Language Processing, Machine Learning Algorithms, Text Mining, Data Manipulation, Unsupervised Learning, Model Evaluation, Data Preprocessing, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Security, File Management, Control Panels, Web Analytics and SEO, MySQL, Apache, Cloud Hosting, Public Key Infrastructure, User Accounts, Data Security, Encryption, Database Management, Web Servers, Email Automation, System Configuration, PHP (Scripting Language), Server Administration, Performance Tuning, Content Management, Data Storage
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Security
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, User Centered Design, Usability, User Flows, Persona Development, Qualitative Research, Process Mapping, Design Software, Collaborative Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Cloud Storage, Google Cloud Platform, Cloud Management, Data Lakes, Data Import/Export, Data Storage, Big Data, Data Migration
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Multimodal Prompts, Embeddings, Metadata Management, Image Analysis, LLM Application, Text Mining, Generative AI, Large Language Modeling, Vector Databases
Intermediate · Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Statistical Inference, Sampling (Statistics), Descriptive Statistics, Probability Distribution, Statistics, Statistical Analysis, Data Analysis, Probability & Statistics, Microsoft Excel, Statistical Visualization, Graphing, Influencing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Time Series Analysis and Forecasting, Model Evaluation, Feature Engineering, Forecasting, Data-Driven Decision-Making, Data Preprocessing, Trend Analysis, Predictive Analytics, Predictive Modeling, Statistical Analysis, Data Visualization, Exploratory Data Analysis, Data Analysis, Pandas (Python Package), Jupyter
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Access, Command-Line Interface, Big Data, Google Cloud Platform, Query Languages, Data Import/Export
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Rmarkdown, Web Scraping, Geospatial Information and Technology, Microsoft Azure, Cloud Storage, Interactive Data Visualization, R Programming, Data Collection, Cloud Services, Data Manipulation, Data Science, Data Visualization Software, Data Integration, Data Analysis, Data Ethics, Application Programming Interface (API)
Beginner · Course · 1 - 3 Months