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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Understanding Financial Statements: Company Position

      Skills you'll gain: Balance Sheet, Financial Statements, Financial Statement Analysis, Financial Accounting, Accounting, Financial Reporting, Generally Accepted Accounting Principles (GAAP), Asset Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Strategy and Information Architecture

      Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, Wireframing, User Research, Mockups, Usability Testing, Agile Methodology, Waterfall Methodology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Extended Reality for Everybody

      Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Usability Testing, Design Thinking, Prototyping, Unity Engine, User Experience Design, Interaction Design, Conceptual Design, Human Centered Design, User Research, Application Development, Wireframing, Web Content Accessibility Guidelines, Emerging Technologies, Data Ethics, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      554 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft PL-300 Exam Preparation and Practice

      Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Microsoft Azure, Extract, Transform, Load, Data Transformation, Data Cleansing, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      467 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Georgia Institute of Technology

      Mechanics of Materials III: Beam Bending

      Skills you'll gain: Structural Analysis, Mechanical Engineering, Engineering Design Process, Engineering Analysis, Engineering Calculations, Mechanics, Civil Engineering, Mathematical Modeling, Integral Calculus

      4.8
      Rating, 4.8 out of 5 stars
      ·
      950 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google AR & VR

      VR and 360 Video Production

      Skills you'll gain: Virtual Reality, Post-Production, Photo/Video Production and Technology, Video Production, Video Editing, Augmented and Virtual Reality (AR/VR), Videography, Media Production, Content Creation, Editing, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      888 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Reducing Gun Violence in America: Evidence for Change

      Skills you'll gain: Injury Prevention, Public Safety and National Security, Social Justice, Criminal Investigation and Forensics, Public Health, Public Policies, Policy Analysis, Health Policy, Safety and Security, Law, Regulation, and Compliance, Community Health, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      305 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Building a Data Science Team

      Skills you'll gain: Employee Onboarding, Team Motivation, Interviewing Skills, Organizational Leadership, Data Strategy, Team Management, Business Leadership, Team Leadership, People Management, Recruitment, Empowerment, Data Science, Cross-Functional Collaboration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Business English: Making Presentations

      Skills you'll gain: Presentations, Sales Presentation, Persuasive Communication, Microsoft PowerPoint, Public Speaking, Verbal Communication Skills, Data Visualization, Business Communication, Marketing Materials, English Language

      4.8
      Rating, 4.8 out of 5 stars
      ·
      761 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidade de São Paulo

      Criação de Startups: Como desenvolver negócios inovadores

      Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, User Feedback, Business Modeling, User Research, New Product Development, Product Development, Digital Marketing, Innovation, Business Development, Business Strategies, User Experience, Process Validation, Growth Strategies, Business Operations, Investments, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      614 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Management Essentials

      Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Process Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Team Leadership, Strategic Marketing, Organizational Change, Decision Making, Cultural Diversity, Branding, Inventory Accounting, Generally Accepted Accounting Principles (GAAP)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      256 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Scrimba

      Frontend Development

      Skills you'll gain: User Interface (UI) Design, Color Theory, Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), HTML and CSS, Typography, React.js, Web Development Tools, JSON, Design, Event-Driven Programming, Usability, Web Design, Javascript, Debugging, Web Development, Design Elements And Principles, Node.JS, Front-End Web Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      464 reviews

      Beginner · Specialization · 3 - 6 Months

    Content Marketing learners also search

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    1…373839…248

    In summary, here are 10 of our most popular content marketing courses

    • Understanding Financial Statements: Company Position: University of Illinois Urbana-Champaign
    • Web Design: Strategy and Information Architecture: California Institute of the Arts
    • Extended Reality for Everybody: University of Michigan
    • Microsoft PL-300 Exam Preparation and Practice: Microsoft
    • Mechanics of Materials III: Beam Bending: Georgia Institute of Technology
    • VR and 360 Video Production: Google AR & VR
    • Reducing Gun Violence in America: Evidence for Change: Johns Hopkins University
    • Building a Data Science Team: Johns Hopkins University
    • Business English: Making Presentations: University of Washington
    • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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