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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • N

      National Taiwan University

      服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

      Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Hospitality Services, Innovation, Economics, Product Design, Business Modeling, Platform As A Service (PaaS), Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      VLSI Chip Design and Simulation with Electric VLSI EDA Tool

      Skills you'll gain: Electronics, Hardware Design, Electronics Engineering, Electrical Engineering, Computer Architecture, Schematic Diagrams, Semiconductors, Electronic Components, Low Voltage, Simulation and Simulation Software, Verification And Validation, Software Installation, Data Validation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      20 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Liderazgo orientado al florecimiento humano

      Skills you'll gain: Organizational Leadership, Self-Awareness, Personal Development, Emotional Intelligence, Business Leadership, Leadership Development, Resilience, Social Skills, Industrial and Organizational Psychology, Optimism, Leadership, Relationship Building, Growth Mindedness, Positive Behavior Support, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      64 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      S.P. Jain Institute of Management and Research

      Marketing Management

      Skills you'll gain: Product Strategy, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Supply Chain

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Improving Classroom Management with Class Dojo

      Skills you'll gain: Classroom Management, Parent Communication, Behavior Management, Student Support and Services, Student Engagement, Constructive Feedback, Positive Behavior Support, Education Software and Technology, Working With Children

      4.7
      Rating, 4.7 out of 5 stars
      ·
      138 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Google Analytics, Search Engine Optimization, Applied Machine Learning, Data Ethics, Data Mining, Customer Insights

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The Hong Kong University of Science and Technology

      Understanding China, 1700-2000: A Data Analytic Approach, Part 1

      Skills you'll gain: Social Sciences, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Economics, Economic Development, Higher Education, Political Sciences, Culture, Data Collection, Education and Training

      4.6
      Rating, 4.6 out of 5 stars
      ·
      124 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Business Marketing, Sales Strategy, Marketing Planning, Value Propositions, Sales, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      162 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Machine Learning in Retail

      Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Pandas (Python Package), Jupyter, Matplotlib

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Predict Visitor Purchases with a Classification Model in BQML

      Skills you'll gain: Customer Analysis, Predictive Modeling, Predictive Analytics, Analytics, E-Commerce, Big Data, Google Cloud Platform, Applied Machine Learning, Machine Learning Methods, Data Analysis, Statistical Modeling

      Intermediate · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Kafka Fundamentals

      Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Big Data, Data Processing, Distributed Computing, Scalability, Software Installation, Performance Tuning, System Configuration

      4
      Rating, 4 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Psicología Positiva

      Skills you'll gain: Positivity, Personal Development, Optimism, Social Work, Empowerment, Self-Awareness, Positive Behavior Support, Community Development, Resilience, Psychology, Social Sciences, Mindfulness, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      168 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • 服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points): National Taiwan University
    • VLSI Chip Design and Simulation with Electric VLSI EDA Tool: L&T EduTech
    • Liderazgo orientado al florecimiento humano: Tecnológico de Monterrey
    • Marketing Management: S.P. Jain Institute of Management and Research
    • Improving Classroom Management with Class Dojo: Coursera Project Network
    • Machine Learning for Marketing: O.P. Jindal Global University
    • Understanding China, 1700-2000: A Data Analytic Approach, Part 1: The Hong Kong University of Science and Technology
    • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
    • Machine Learning in Retail: Coursera Project Network
    • Predict Visitor Purchases with a Classification Model in BQML: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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