Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Azure Synapse Analytics, Performance Tuning, System Monitoring, Data Lakes, Transact-SQL, Data Analysis Expressions (DAX), Star Schema, Microsoft Azure, Real Time Data, Power BI, Data Warehousing, Analytics, Apache Spark, Data Modeling, SQL Server Integration Services (SSIS), PySpark, Data Pipelines, Data Transformation, Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Performance Reporting, Marketing Channel, Generative AI, Customer Analysis, Artificial Intelligence, Customer experience improvement, Customer Retention
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Decision Support Systems, Customer experience improvement, Resource Allocation, Health Informatics, Patient-centered Care, Stakeholder Analysis, Operational Analysis, Predictive Analytics, Business Analysis, Analytics, Data-Driven Decision-Making, Personalized Service, Process Development, Systems Integration, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Analytics, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Statistical Inference, Probability Distribution, Applied Machine Learning, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Operational Analysis, Performance Analysis, Performance Improvement, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Operations Management, Operating Expense, Plot (Graphics), Waterfall Methodology
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Infographics, Data Presentation, Interactive Data Visualization, Data Visualization, Generative AI, AI Enablement, Data Storytelling, Analytics, Artificial Intelligence, Data Visualization Software, Data Analysis, Business Reporting, Real Time Data, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Automation, Creativity, Customer Engagement, Analytics
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Web Scraping, SQL, Data Visualization Software, Pandas (Python Package), NumPy, Data Analysis, Databases, Data Manipulation, Python Programming, Data Processing, Jupyter, Data Wrangling, Data Cleansing, Data Structures
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Data-Driven Decision-Making, Marketing Analytics, Feature Engineering, Classification Algorithms, Financial Forecasting, Performance Tuning
Mixed · Course · 1 - 4 Weeks