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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Feature Engineering, Autoencoders, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Model Evaluation, Algorithms

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Marketing

    Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Marketing Trends

    Skills you'll gain: Social Media Campaigns, Digital Advertising, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Strategic Marketing, Social Media Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Brand Management, Marketing, Customer Relationship Management, Marketing Strategies, Consumer Behaviour, Brand Strategy, Market Dynamics, Customer Engagement, Target Market, Customer Insights, Customer Data Management, Market Analysis, Marketing Analytics, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Sales, Communication, Customer Analysis, Sales Strategy, Customer Engagement, Product Demonstration, Consumer Behaviour

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    Lund University

    Cities and Consumption: Urban Sustainability and the Sharing Economy

    Skills you'll gain: Sustainable Development, Socioeconomics, Community Development, Sustainable Business, Social Impact, Governance, Systems Thinking, Multimedia, Case Studies, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Organizational Behavior: How to Manage People

    Skills you'll gain: Leadership Development, Intercultural Competence, Conflict Management, Leadership, Industrial and Organizational Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Introduction to Marketing: University of Pennsylvania
  • Digital Marketing Trends: Coursera
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Forecasting Models for Marketing Decisions: Emory University
  • Foundations of Neuroscience: Johns Hopkins University
  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
  • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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