• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      MAYA Architecture - Lighting and Rendering with Mental Ray

      Skills you'll gain: Autodesk Maya, Autodesk, 3D Modeling, Computer Graphics, Visualization (Computer Graphics)

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Pricing Strategy

      Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Foundations of Management

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Marketing Strategies, Strategic Marketing, Marketing, Accounting, Organizational Leadership, Brand Management, Income Statement, Cash Flows, Brand Marketing, Balance Sheet, People Management, Operational Analysis, Team Management, Working Capital, Financial Analysis, Business Analysis, Leadership, Finance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Healthy and Sustainable Foods and Products

      Skills you'll gain: Nutrition and Diet, Product Lifecycle Management, Product Development, Food and Beverage, Product Improvement, Environment, Health Assessment, Health Disparities, Sustainability Reporting, Environmental Engineering, Environmental Social And Corporate Governance (ESG), Product Design, Environmental Science, Environmental Management Systems, Public Health, Environmental Monitoring, Spreadsheet Software, Chemistry, Risk Analysis, Pollution Prevention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      91 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Future of Sports Media and Challenges Ahead

      Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Sports Marketing and Today's College Athlete

      Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Social Media Content, Branding, Brand Management, Brand Marketing, Business Marketing, Marketing Strategies, Market Opportunities, Legal Research

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Trends and Innovations in Sports Media

      Skills you'll gain: Customer Engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Policy Analysis, Business, Behavioral Economics, Business Operations, Economic Development, Price Negotiation, Socioeconomics, Consumer Behaviour, Economics, Policy, and Social Studies, Business Strategy, Market Research, Public Policies, Competitive Analysis, Resource Allocation, Revenue Management, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • D

      Duke University

      Dog Emotion and Cognition

      Skills you'll gain: Psychology, Learning Theory, Training Programs, Anthropology, Social Sciences, Experimentation, Research, Scientific Methods, Non-Verbal Communication, Biology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Mixed · Course · 1 - 3 Months

    • D

      Duke University

      Medical Neuroscience

      Skills you'll gain: Neurology, Anatomy, Medical Science and Research, Psychology, Pathology, Molecular Biology, Biology, Pharmacology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.9K reviews

      Advanced · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Security Awareness, Data Security, Cryptographic Protocols, Advanced Encryption Standard (AES), Cyber Security Strategy, Secure Coding, Hardening, Data Encryption Standard, Technical Support and Services, Information Technology, Computer Security Incident Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Future of AI in Sports and Practical Applications

      Skills you'll gain: Data Ethics, Artificial Intelligence, Automation, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Performance Analysis, Innovation, Advanced Analytics, Predictive Analytics, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Consumer Behaviour, Cognitive flexibility, Governance, Investment Management, Decision Making, Mental Health

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…678…77

    In summary, here are 10 of our most popular consumer behavior courses

    • MAYA Architecture - Lighting and Rendering with Mental Ray: EDUCBA
    • Pricing Strategy: IE Business School
    • Foundations of Management: IESE Business School
    • Healthy and Sustainable Foods and Products: University of Michigan
    • The Future of Sports Media and Challenges Ahead: Real Madrid Graduate School Universidad Europea
    • Sports Marketing and Today's College Athlete: University of Maryland, College Park
    • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
    • Microeconomics Principles: University of Illinois Urbana-Champaign
    • Dog Emotion and Cognition: Duke University
    • Medical Neuroscience: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok