Web Analytics and SEO

Web Analytics and SEO (Search Engine Optimization) involves the use and understanding of tools and techniques to track, analyze, measure and improve web traffic and visibility through search engines. Coursera's Web Analytics and SEO catalogue teaches you about the critical aspects of website performance analysis and enhancing search engine rankings. You'll learn everything from the basics of web analytics, understanding key metrics and data collection methods, to the principles of SEO including keyword research, link building, and website optimization. Additionally, you'll grasp the intricacies of Google Analytics, SEO strategies, and other tools to drive traffic, measure results, and ensure higher visibility for your website in the digital landscape.
17credentials
73courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "web analytics and seo"

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Marketing, Digital Marketing, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, E-Commerce, Social Media Marketing, Content Marketing, Search Engine Optimization, Video Production, Business Strategy, Brand Awareness, Web Analytics and SEO, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    The State University of New York

    Skills you'll gain: Web Design, WordPress, Web Language, HTML and CSS, Web Content, Web Development, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management, Web Applications

    3.3
    Rating, 3.3 out of 5 stars
    582 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Paid media, Web Analytics and SEO, Marketing Automation, Bidding, Automation, A/B Testing, Consumer Behaviour, Key Performance Indicators (KPIs), Analysis

    4.5
    Rating, 4.5 out of 5 stars
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Coursera

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content

    4.4
    Rating, 4.4 out of 5 stars
    88 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Starweaver

    Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Content Marketing, Hospitality, Web Analytics and SEO, Digital Marketing, Instagram, Key Performance Indicators (KPIs), Customer Engagement, User Feedback

    3.8
    Rating, 3.8 out of 5 stars
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    227 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Packt

    Skills you'll gain: Content Management Systems, Authentications, Authorization (Computing), Content Management, TypeScript, UI Components, Application Programming Interface (API), Web Analytics and SEO, Node.JS, Web Applications, Role-Based Access Control (RBAC), Web Development Tools, Software Installation, Data Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Semantic Web, Generative AI, LLM Application, Artificial Intelligence, Web Analytics and SEO, Algorithms, Performance Tuning, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

    4.5
    Rating, 4.5 out of 5 stars
    602 reviews

    Beginner · Course · 1 - 3 Months

  • Google Cloud

    Skills you'll gain: AI Personalization, Generative AI, Web Content, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform, Digital Transformation, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Washington

    Skills you'll gain: GitHub, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Version Control, Git (Version Control System), HTML and CSS, Web Design and Development, Web Development, Front-End Web Development, Web Content Accessibility Guidelines, Cloud Hosting, Debugging, Semantic Web, Web Analytics and SEO, Responsive Web Design

    Beginner · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: Semantic Web, Generative AI, LLM Application, Prompt Engineering, Google Cloud Platform, Artificial Intelligence, Natural Language Processing, Web Analytics and SEO, Scalability

    Intermediate · Course · 1 - 4 Weeks

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • Google Cloud
  • EDUCBA
  • University of California, Davis
  • Packt
  • Tecnológico de Monterrey
  • IBM
  • Simplilearn
  • Skillshare