• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain

      Skills you'll gain: Digital Transformation, Emerging Technologies, Artificial Intelligence, Social Media, Business Technologies, Business Modeling, Data Ethics, Web Development, Digital Assets, Algorithms, Persuasive Communication, Augmented and Virtual Reality (AR/VR), Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      A

      Alfaisal University | KLD

      ‎ استراتيجيات التسعير | Pricing Strategies ‎

      Skills you'll gain: Market Dynamics, Product Strategy, Cost Accounting, Business Marketing, Revenue Management, Marketing, Consumer Behaviour, Marketing Strategy and Techniques

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Copy.AI for Beginners: Generate texts for various use cases

      Skills you'll gain: Prompt Engineering, Organizational Skills, Generative AI, Workflow Management, Copywriting, Content Creation, Writing, Editing, Brand Management

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Glasgow

      Intellectual Autonomy

      Skills you'll gain: Critical Thinking, Analytical Skills, Persuasive Communication, Ethical Standards And Conduct, Learning Strategies, Research, Human Learning, Public Policies

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Management, Social Media Strategy, Instagram, Facebook, Digital Advertising, Brand Management, Customer Engagement, LinkedIn, Content Creation, Brand Awareness, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Wireshark for Packet Capture: Analyze web traffic

      Skills you'll gain: Network Troubleshooting, Network Security, Network Protocols, Network Monitoring, TCP/IP, Network Analysis, Web Servers

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Overcoming Bias

      Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Communication, Self-Awareness, Decision Making, Behavioral Economics, Conflict Management, Empathy, Risk Mitigation, Industrial and Organizational Psychology, Cognitive flexibility, Performance Measurement, Psychology

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Brand Awareness Survey in Qualtrics

      Skills you'll gain: Brand Awareness, Strategic Marketing, Market Research, Marketing Strategies, Marketing, Branding, Brand Management, Research

      5
      Rating, 5 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Cloud: Infrastructure as a Service - Master's

      Skills you'll gain: Infrastructure As A Service (IaaS), Cloud Management, Cloud Infrastructure, Cloud Applications, Cloud Security, Cloud Computing, Cloud Platforms, CI/CD, Infrastructure as Code (IaC), Disaster Recovery, DevOps, Serverless Computing, Amazon Web Services, Cloud Storage, Hybrid Cloud Computing, Virtualization

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Packaging Design for the Circular Economy

      Skills you'll gain: Packaging and Labeling, Waste Minimization, Corporate Sustainability, Design, Environmental Regulations, Computer-Aided Design, Product Lifecycle Management, Product Development, Augmented and Virtual Reality (AR/VR), Environment and Resource Management, Product Testing, Materials Management, Innovation, Consumer Behaviour, Business Modeling

      Build toward a degree

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Employment Law: The Gig Economy

      Skills you'll gain: Labor Law, Labor Relations, Labor Compliance, Regulation and Legal Compliance, Workers Compensation, Benefits Administration, Case Law

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Digital Media and Strategic Planning in Technology Markets

      Skills you'll gain: Value Propositions, Strategic Marketing, Strategic Planning, Marketing Strategy and Techniques, Competitive Analysis, Search Engine Optimization, Social Media Strategy, Social Media, Social Media Marketing, Market Analysis, Marketing, New Product Development, Email Marketing, Business Strategy, Content Marketing, Product Development, Innovation, Digital Marketing, Google Ads, Video Production

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…646566…78

    In summary, here are 10 of our most popular consumer behavior courses

    • Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain: University of California, Davis
    • ‎ استراتيجيات التسعير | Pricing Strategies ‎: Alfaisal University | KLD
    • Copy.AI for Beginners: Generate texts for various use cases: Coursera Project Network
    • Intellectual Autonomy: University of Glasgow
    • Social Media Marketing: Simplilearn
    • Wireshark for Packet Capture: Analyze web traffic: Coursera Project Network
    • Overcoming Bias: University of California, Irvine
    • Create a Brand Awareness Survey in Qualtrics: Coursera Project Network
    • Cloud: Infrastructure as a Service - Master's: Illinois Tech
    • Packaging Design for the Circular Economy: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok