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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Introduction to Strategic Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Business Valuation, Target Audience, B2B Sales, Case Studies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Manager dans l'incertain

    Skills you'll gain: Decision Making, Strategic Decision-Making, Systems Thinking, Risk Management, Project Risk Management, Behavioral Economics, Social Sciences, Project Management, Innovation, Virtual Teams, Business Strategy, Business Metrics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Strategies for Paid Campaigns

    Skills you'll gain: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Copy.AI for Beginners: Generate texts for various use cases

    Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Social Sciences, Statistical Analysis, R Programming, Sociology, Statistical Modeling, Statistical Hypothesis Testing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    External Communications Channels

    Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain

    Skills you'll gain: Digital Transformation, Blockchain, Data Ethics, Emerging Technologies, Artificial Intelligence, Digital Assets, Artificial Neural Networks, Social Media, Business Modeling, Web Development, Deep Learning, Persuasive Communication, Human Computer Interaction, Algorithms, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    J

    Johns Hopkins University

    Helping Families Avoid Negative Court Involvement Teach-Out

    Skills you'll gain: Legal Strategy, Legal Risk, Family Law, Proactivity, Conflict Management, Planning, Relationship Building, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Fire Protection System

    Skills you'll gain: Construction Inspection, Building Codes, System Requirements, Safety Standards, Facility Management and Maintenance, Hazard Analysis, Hydraulics, Plumbing, Water Resources, Chemistry, Design Specifications, Engineering Calculations, Technical Standard

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Esports Management Capstone Project

    Skills you'll gain: Peer Review, Organizational Strategy, Brand Management, Business Planning, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Alternative Investments As We Age: Building Wealth

    Skills you'll gain: Wealth Management, Finance, Financial Analysis, Case Studies, Financial Planning, Investments, Decision Making, Portfolio Management, Asset Management, Behavioral Economics, Investment Management, Private Equity, Real Estate

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Introduction to Strategic Brand Management: S.P. Jain Institute of Management and Research
  • Manager dans l'incertain: Institut Mines-Télécom
  • Strategies for Paid Campaigns: Simplilearn
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Copy.AI for Beginners: Generate texts for various use cases: Coursera
  • Social Network Analysis: Johns Hopkins University
  • External Communications Channels: University of California, Irvine
  • Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain: University of California, Davis
  • Helping Families Avoid Negative Court Involvement Teach-Out: Johns Hopkins University
  • Fire Protection System: L&T EduTech

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Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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