Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Business Valuation, Target Audience, B2B Sales, Case Studies
Beginner · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: Decision Making, Strategic Decision-Making, Systems Thinking, Risk Management, Project Risk Management, Behavioral Economics, Social Sciences, Project Management, Innovation, Virtual Teams, Business Strategy, Business Metrics
Beginner · Course · 3 - 6 Months

Simplilearn
Skills you'll gain: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Social Sciences, Statistical Analysis, R Programming, Sociology, Statistical Modeling, Statistical Hypothesis Testing
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Digital Transformation, Blockchain, Data Ethics, Emerging Technologies, Artificial Intelligence, Digital Assets, Artificial Neural Networks, Social Media, Business Modeling, Web Development, Deep Learning, Persuasive Communication, Human Computer Interaction, Algorithms, Decision Making
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Legal Strategy, Legal Risk, Family Law, Proactivity, Conflict Management, Planning, Relationship Building, Communication
Beginner · Course · 1 - 4 Weeks

L&T EduTech
Skills you'll gain: Construction Inspection, Building Codes, System Requirements, Safety Standards, Facility Management and Maintenance, Hazard Analysis, Hydraulics, Plumbing, Water Resources, Chemistry, Design Specifications, Engineering Calculations, Technical Standard
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Peer Review, Organizational Strategy, Brand Management, Business Planning, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Project Design, Analysis
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Wealth Management, Finance, Financial Analysis, Case Studies, Financial Planning, Investments, Decision Making, Portfolio Management, Asset Management, Behavioral Economics, Investment Management, Private Equity, Real Estate
Beginner · Course · 1 - 4 Weeks