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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Intro to International Marketing

    Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Validity and Bias in Epidemiology

    Skills you'll gain: Research Design, Epidemiology, Data Collection, Biostatistics, Research Methodologies, Public Health and Disease Prevention, Regression Analysis, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    251 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    739 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    311 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    EU policy and implementation: making Europe work!

    Skills you'll gain: Policy Analysis, Public Policies, Economics, Policy, and Social Studies, Policy Development, Environmental Policy, Program Evaluation, Governance, Immigration Law, Research Methodologies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's Guide to Omic Data

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Laboratory Research, Metadata Management, Science and Research, R Programming, Spatial Data Analysis, Scientific Methods, Data Collection, Data Quality, Research, Quantitative Research, Informatics, Biology, Laboratory Techniques, Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    H

    HEC Paris

    Devenir entrepreneur du changement

    Skills you'll gain: Social Impact, Market Opportunities, Entrepreneurship, Project Implementation, Self-Awareness, Ideation, Empowerment, Personal Development, Planning, Sustainable Business, Visionary, Action Oriented, Innovation, Goal Setting, Presentations, Business Modeling, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    628 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Introduction to Clinical Data

    Skills you'll gain: Feature Engineering, Data Ethics, Clinical Research, Clinical Data Management, Health Informatics, Clinical Research Ethics, Unstructured Data, Health Care, Data Mining, Electronic Medical Record, Data Transformation, Data Collection, Data Preprocessing, Text Mining, Medical Imaging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    488 reviews

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Master of Science in Information Systems

    Skills you'll gain: Database Design, Software Quality Assurance, Enterprise Architecture, Open Web Application Security Project (OWASP), Data Governance, User Research, Stakeholder Engagement, Algorithms, Agile Software Development, Software Development Life Cycle, Unified Modeling Language, Software Architecture, Cybersecurity, Responsive Web Design, Java, Cascading Style Sheets (CSS), Agile Methodology, Object Oriented Programming (OOP), Data Structures, Data Ethics

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    N

    New York University

    Machine Learning and Reinforcement Learning in Finance

    Skills you'll gain: Supervised Learning, Model Evaluation, Reinforcement Learning, Applied Machine Learning, Machine Learning, Statistical Methods, Dimensionality Reduction, Unsupervised Learning, Artificial Neural Networks, Decision Tree Learning, Predictive Modeling, Financial Trading, Financial Market, Derivatives, Scikit Learn (Machine Learning Library), Markov Model, Regression Analysis, Deep Learning, Market Liquidity, Tensorflow

    3.7
    Rating, 3.7 out of 5 stars
    ·
    819 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Intro to International Marketing: Yonsei University
  • Analyze Agent Performance: Build and Test: Coursera
  • Validity and Bias in Epidemiology: Imperial College London
  • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • EU policy and implementation: making Europe work! : Universiteit Leiden
  • Researcher's Guide to Omic Data: Fred Hutchinson Cancer Center
  • Devenir entrepreneur du changement: HEC Paris
  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
  • Introduction to Clinical Data: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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