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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    U

    University of Maryland, College Park

    The Cycle: Management of Successful Arts and Cultural Organizations

    Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Planning, Business Marketing, Performing Arts, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    737 reviews

    Beginner · Course · 1 - 3 Months

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    LearnKartS

    Master Social Media Ads: TikTok, X, Pinterest & More

    Skills you'll gain: Social Media Campaigns, Pinterest, Advertising Campaigns, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Campaign Management, Target Audience

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of California, Davis

    Learn SQL Basics for Data Science

    Skills you'll gain: Data Governance, Presentations, SQL, Apache Spark, Distributed Computing, Data Management, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Quality, Data Pipelines, JSON, Statistical Analysis, Data Modeling, Performance Metric, Data Analysis, Complex Problem Solving, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
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    17K reviews

    Beginner · Specialization · 3 - 6 Months

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    LearnQuest

    No-Code Machine Learning and Data Science for Everyone

    Skills you'll gain: Responsible AI, Exploratory Data Analysis, Data Storytelling, Dashboard, Data Presentation, Model Evaluation, Data Literacy, No-Code Development, Business Analytics, Data Science, Business Analysis, Model Deployment, Applied Machine Learning, Data Ethics, Data Capture, MLOps (Machine Learning Operations), Machine Learning, Data Analysis, Predictive Modeling, Data Visualization

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    Introduction to Data Science in Python

    Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Cleansing, Data Transformation, Data Preprocessing, Data Science, Statistical Analysis, Pivot Tables And Charts, Data Analysis, Python Programming, Data Import/Export, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
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    27K reviews

    Intermediate · Course · 1 - 4 Weeks

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    C

    Coursera

    CHRO Excellence: Transforming HR Teams

    Skills you'll gain: Culture Transformation, Human Resource Strategy, Human Capital, Organizational Change, Diversity and Inclusion, Strategic Leadership, Talent Management, Business Transformation, Change Management, Workforce Planning, Organizational Effectiveness, Data-Driven Decision-Making, Predictive Analytics, Strategic Partnership

    Intermediate · Course · 1 - 4 Weeks

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    E

    Edureka

    Generative Engine Content Optimization

    Skills you'll gain: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT

    Beginner · Course · 1 - 3 Months

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    U

    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Leadership Development, Budgeting, Cash Flows, Business Leadership, Organizational Strategy, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
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    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    SEO Case Study: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Case Studies, Process Improvement and Optimization, Web Analytics and SEO, Competitive Analysis, Keyword Research, Content Strategy, Business Strategy, Marketing Strategies, Analysis, Auditing

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

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    LearnQuest

    Insight Selling

    Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence

    Beginner · Specialization · 1 - 3 Months

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    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Marketing Operations, Data Ethics, Generative AI, Marketing Analytics, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
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    70 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
  • Master Social Media Ads: TikTok, X, Pinterest & More: LearnKartS
  • Learn SQL Basics for Data Science: University of California, Davis
  • No-Code Machine Learning and Data Science for Everyone: LearnQuest
  • Introduction to Data Science in Python: University of Michigan
  • CHRO Excellence: Transforming HR Teams: Coursera
  • Generative Engine Content Optimization: Edureka
  • Administración de Empresas: Universidad de Palermo
  • SEO Case Study: Analyze, Optimize & Grow: EDUCBA
  • Match Personas: Craft Engaging AI Content: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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