• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Communication For Everyone

      Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Persuasive Communication, Team Leadership, Teamwork, Social Skills, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      110 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      EDHEC Business School

      Climate Change and Sustainable Investing

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Portfolio Management, Investment Management, Project Finance, Environmental Policy, Finance, Financial Market, Securities (Finance), Economics, Environmental Issue, Asset Management, Behavioral Economics, Energy and Utilities, Investments, Risk Management, Corporate Finance, Mitigation, Cost Benefit Analysis, Engineering, Systems Of Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      397 reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Sciences Po

      Migrations internationales : un enjeu mondial

      Skills you'll gain: International Relations, World History, Immigration Law, Social Sciences, Social Studies, European History, Environmental Issue, Demography, Governance, Sociology, Socioeconomics, Cultural Diversity, Political Sciences, Policy Development, Public Policies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      126 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Major Depression in the Population: A Public Health Approach

      Skills you'll gain: Public Health and Disease Prevention, Research Methodologies, Mental and Behavioral Health Specialties, Public Health, Epidemiology, Mental Health, Health Disparities, Maternal Health, Mental Health Diseases and Disorders, Psychiatry, Preventative Care, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      381 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidad Austral

      Trabajar para ser feliz

      Skills you'll gain: Relationship Building, Constructive Feedback, Professional Development, Employee Engagement, Environmental Social And Corporate Governance (ESG), Industrial and Organizational Psychology, Human Relations Movement, Corporate Sustainability, Leadership, Personal Development, Family Therapy, Organizational Change, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      616 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Evaluación del y para el aprendizaje en educación universitaria

      Skills you'll gain: Program Evaluation, Pedagogy, Curriculum Development, Student-Centred Learning, Higher Education, Instructional Strategies, Ethical Standards And Conduct, Human Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      632 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Intercultural Communication and Conflict Resolution

      Skills you'll gain: Intercultural Competence, Cultural Diversity, Communication Strategies, Interpersonal Communications, Conflict Management, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      600 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Salesforce Fundamentals

      Skills you'll gain: Salesforce, Data Quality, Data Modeling, Data Integration, Business Process Automation, Salesforce Development, Email Marketing, Data Security, Data Cleansing, Data Management, Process Design, User Accounts, Customer Relationship Management (CRM) Software, Customer Engagement, Dashboard, Customer Relationship Management, Business Reporting, Administration, Automation, Role-Based Access Control (RBAC)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      256 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Literacy Teaching and Learning: Aims, Approaches and Pedagogies

      Skills you'll gain: Teaching, Differentiated Instruction, Pedagogy, Literacy, Instructional Strategies, Cultural Diversity, Research, Learning Theory, Multimedia, Student-Centred Learning, Curriculum Development, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Customer Relationship Management, Business Development, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      162 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Pro Tools Basics

      Skills you'll gain: Music, Musical Composition, Instrumental Music, Media Production, Music Theory, Editing, File Management, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      602 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Present with Purpose: Create/Deliver Effective Presentations

      Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Drive Engagement, Composure

      4.6
      Rating, 4.6 out of 5 stars
      ·
      324 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…767778…372

    In summary, here are 10 of our most popular social media marketing courses

    • Communication For Everyone: Arizona State University
    • Climate Change and Sustainable Investing: EDHEC Business School
    • Migrations internationales : un enjeu mondial: Sciences Po
    • Major Depression in the Population: A Public Health Approach: Johns Hopkins University
    • Trabajar para ser feliz: Universidad Austral
    • Evaluación del y para el aprendizaje en educación universitaria: Universidad Nacional Autónoma de México
    • Intercultural Communication and Conflict Resolution: University of California, Irvine
    • Salesforce Fundamentals: University of California, Irvine
    • Literacy Teaching and Learning: Aims, Approaches and Pedagogies: University of Illinois Urbana-Champaign
    • Relationship Management and Business Development : Starweaver

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok