• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI Essentials: A Comprehensive Introduction

      Skills you'll gain: Generative AI, ChatGPT, Prompt Engineering, Interactive Learning, AI Personalization, Artificial Intelligence, Data Ethics, Automation, Critical Thinking

      4.1
      Rating, 4.1 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Customer Relationship Management

      Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      238 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Clinical Data Science

      Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Natural Language Processing, Health Informatics, Statistical Modeling, Bioinformatics, Text Mining, Data Processing, R Programming

      4.5
      Rating, 4.5 out of 5 stars
      ·
      477 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Inferential Statistical Analysis with Python

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Statistical Inference, Statistics, Bayesian Statistics, Probability & Statistics, Statistical Analysis, Data Analysis, Jupyter, Python Programming, Matplotlib, NumPy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      925 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Web Design: Wireframes to Prototypes

      Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, HTML and CSS, Typography

      4.8
      Rating, 4.8 out of 5 stars
      ·
      888 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Geneva

      Precision Medicine

      Skills you'll gain: Precision Medicine, Medical Science and Research, Healthcare Ethics, Pharmacology, Health Informatics, Bioinformatics, Clinical Research, Primary Care, Health Care, Oncology, Molecular Biology, Patient Education And Counseling, Data Analysis, Environmental Science, Risk Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      396 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Customer experience strategy (CX), Hospitality, Brand Management, Product Quality (QA/QC), Global Marketing, Product Management, Product Strategy, Value Propositions, Business Strategy, Innovation, Growth Strategies, Market Dynamics, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      862 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Technical University of Munich (TUM)

      Digitalisation in Aeronautics and Space

      Skills you'll gain: Global Positioning Systems, Human Factors, Manufacturing and Production, Manufacturing Processes, Digital Transformation, Control Systems, Aerospace Basic Quality System Standards, Telecommunications, Production Process, Automation, Structural Analysis, Engineering Analysis, Leadership, Big Data, Human Machine Interfaces, Cybersecurity, Robotic Process Automation, Mathematical Modeling, Artificial Intelligence, Engineering Design Process

      4.6
      Rating, 4.6 out of 5 stars
      ·
      472 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Smart Analytics, Machine Learning, and AI on Google Cloud

      Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Tensorflow, Unstructured Data, Applied Machine Learning, Data Pipelines, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Machine Learning, Jupyter, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      MathWorks

      Practical Data Science with MATLAB

      Skills you'll gain: Data Storytelling, Feature Engineering, Data Visualization, Supervised Learning, Dimensionality Reduction, Data Integration, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Technical Communication, Data Analysis, Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Processing, Descriptive Statistics, Data Cleansing, Predictive Modeling, Data Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

      4.8
      Rating, 4.8 out of 5 stars
      ·
      679 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…808182…354

    In summary, here are 10 of our most popular marketing analytics courses

    • Generative AI Essentials: A Comprehensive Introduction: Fractal Analytics
    • Customer Relationship Management: Starweaver
    • Clinical Data Science: University of Colorado System
    • Inferential Statistical Analysis with Python: University of Michigan
    • Web Design: Wireframes to Prototypes: California Institute of the Arts
    • Precision Medicine: University of Geneva
    • Gestión de las empresas de alimentación y bebidas: Università Bocconi
    • Digitalisation in Aeronautics and Space: Technical University of Munich (TUM)
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Smart Analytics, Machine Learning, and AI on Google Cloud: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok