• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Innovation for Entrepreneurs: From Idea to Marketplace

      Skills you'll gain: Commercialization, Innovation, New Product Development, Product Development, Team Building, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Ideation, Market Opportunities, User Research, Market Research, Business Modeling, Competitive Analysis, Recruitment Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      698 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      Bayesian Statistics: Techniques and Models

      Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Markov Model, Statistical Analysis, Regression Analysis, R Programming, Simulations, Statistical Inference, Data Analysis, Probability, Probability Distribution

      4.8
      Rating, 4.8 out of 5 stars
      ·
      494 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Programación en Python

      Skills you'll gain: Data Visualization Software, Programming Principles, Computational Thinking, Matplotlib, Python Programming, NumPy, Data Import/Export, Algorithms, Computer Programming, Pandas (Python Package), Debugging, Data Manipulation, Integrated Development Environments, Data Structures, Data Analysis, Scripting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      203 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Deploy and Maintain Power BI Assets and Capstone project

      Skills you'll gain: Power BI, Dashboard, SQL, Microsoft SQL Servers, Data Security, Data Analysis, Data Visualization Software, Data Modeling, Data Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      264 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Power Platform Fundamentals PL-900 Exam Prep

      Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, Data Visualization, Business Intelligence, Business Process Automation, Productivity Software, Application Development, Data Integration, Performance Analysis, Automation, Data Security, Workflow Management, Cloud Applications, Data Analysis Software, Business Process, Microsoft Teams, Data Modeling, Systems Integration

      4.4
      Rating, 4.4 out of 5 stars
      ·
      214 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Text Retrieval and Search Engines

      Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Analytics and SEO, Machine Learning, Information Architecture, Statistical Methods, Probability & Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      960 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Business Forecasting

      Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Financial Forecasting, Regression Analysis, Microsoft Excel, Demand Planning, Excel Formulas, Trend Analysis, Business Mathematics, Predictive Modeling, Business Metrics, Strategic Thinking, Data Presentation, Statistical Visualization, Graphing, Market Trend, Business Economics, Key Performance Indicators (KPIs), Statistical Modeling, Business Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      312 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Pharmaceutical and Medical Device Innovations

      Skills you'll gain: Competitive Analysis, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, Market Analysis, Strategic Marketing, Risk Analysis, Innovation, Product Development, Medical Equipment and Technology, Healthcare Industry Knowledge, Health Policy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      761 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Google Ads Search Campaign

      Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      712 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Algorithms

      Skills you'll gain: Financial Trading, Financial Analysis, Financial Statement Analysis, Technical Analysis, Market Trend, Market Dynamics, Analysis, Decision Making, Market Research, Statistical Hypothesis Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data Science Capstone

      Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Data Science, Data Analysis, Data Presentation, Data Collection, Data Storytelling, Data Cleansing, Statistical Analysis, Data Manipulation, R Programming, Machine Learning, Natural Language Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Customer Data Analytics for Marketers

      Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…828384…354

    In summary, here are 10 of our most popular marketing analytics courses

    • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park
    • Bayesian Statistics: Techniques and Models: University of California, Santa Cruz
    • Programación en Python: Universidad de los Andes
    • Deploy and Maintain Power BI Assets and Capstone project: Microsoft
    • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
    • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
    • Excel Skills for Business Forecasting: Macquarie University
    • Pharmaceutical and Medical Device Innovations: University of Minnesota
    • Create a Google Ads Search Campaign: Coursera Project Network
    • Trading Algorithms: Indian School of Business

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok