• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Input and Interaction

      Skills you'll gain: Human Computer Interaction, Human Factors, User Interface (UI), Usability, Interaction Design, Human Machine Interfaces, User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Prototyping

      4.6
      Rating, 4.6 out of 5 stars
      ·
      719 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Age of Jefferson

      Skills you'll gain: Education and Training, Higher Education, Teaching, Social Justice, Public History, Social Studies, World History, Political Sciences, Public Policies, Advocacy, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      459 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Active Learning in STEM with PhET Interactive Simulations

      Skills you'll gain: Instructional Strategies, Education Software and Technology, Mathematics Education, Simulations, Simulation and Simulation Software, Web Content Accessibility Guidelines, User Feedback, Experimentation, Peer Review, Browser Compatibility, Scientific Methods, Design Strategies, Chemistry, Human Computer Interaction, Technical Documentation, Physics, Biology, File Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      130 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      An Introduction to Accessibility and Inclusive Design

      Skills you'll gain: Disabilities, Web Content Accessibility Guidelines, Education and Training, Multimedia, Hypertext Markup Language (HTML), Instructional Design, Visual Impairment Education, Diversity Awareness, Law, Regulation, and Compliance, Advocacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      239 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Università di Napoli Federico II

      Global Politics

      Skills you'll gain: International Relations, Political Sciences, Social Sciences, World History, Governance, Cultural Diversity, Research Methodologies, Economics, Environment and Resource Management, Security Strategy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Análisis de Sistemas de Transporte

      Skills you'll gain: Transportation Operations, Transportation Management, Systems Analysis, Operations Research, Process Analysis, Analysis, Demand Planning, Network Analysis, Econometrics, Cost Benefit Analysis, Mathematical Modeling, Economics, Policy, and Social Studies, Market Dynamics, Graph Theory, Probability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      774 reviews

      Mixed · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Tecnologías para la Innovación Educativa

      Skills you'll gain: Education Software and Technology, Pedagogy, Technology Solutions, Learning Management Systems, Emerging Technologies, Innovation, Technology Strategies, Higher Education, Solution Design, Trend Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      254 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Report: Delivering Insights

      Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      176 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Desarrollo y Diseño de Videojuegos

      Skills you'll gain: Animation and Game Design, Game Design, Video Game Development, Scrum (Software Development), Unity Engine, Value Propositions, Functional Specification, Sprint Retrospectives, Business Modeling, Agile Methodology, Agile Software Development, Software Design Documents, Software Development Methodologies, Interaction Design, Software Documentation, Interactive Design, User Interface (UI), Virtual Environment, Augmented and Virtual Reality (AR/VR), Virtual Reality

      4.5
      Rating, 4.5 out of 5 stars
      ·
      390 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Universidad de Chile

      Sustentabilidad y Economías Sociales

      Skills you'll gain: Corporate Sustainability, Socioeconomics, Environmental Social And Corporate Governance (ESG), Social Sciences, Innovation, Environment, Business Ethics, Economic Development, Community Development, Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

      Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Security Management, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, World History, Risk Management Framework

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of New Mexico

      International Business II

      Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Business, Organizational Structure, Workforce Management, Organizational Strategy, Economics, Market Dynamics, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      791 reviews

      Mixed · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…858687…372

    In summary, here are 10 of our most popular social media marketing courses

    • Input and Interaction: University of California San Diego
    • Age of Jefferson: University of Virginia
    • Active Learning in STEM with PhET Interactive Simulations: University of Colorado Boulder
    • An Introduction to Accessibility and Inclusive Design: University of Illinois Urbana-Champaign
    • Global Politics: Università di Napoli Federico II
    • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile
    • Tecnologías para la Innovación Educativa: Tecnológico de Monterrey
    • Research Report: Delivering Insights: University of California, Davis
    • Desarrollo y Diseño de Videojuegos: Universidad de los Andes
    • Sustentabilidad y Economías Sociales: Universidad de Chile

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok